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Only ONE Type of Employees Should be Trained!



Coverage & Photography: Mahmoud Mansi

“Why do we really train our employees?” … a question that was highlighted in Dr. Rita Maselli’s 3-day TNA workshop and was not that difficult to answer. Then far more complicated issues were tackled: Who are the employees you should invest your money in? How to divide your training budget wisely and fairly and most important strategically? How can you measure the impact of your training on your employees? Questions, questions and more questions. The answers were full of lively discussion and always inspiring.


“Why do we really train our employees?”

Have you heard this before? “Training is a perfect tool for motivating the employee and for making an employee more engaged. Dividing the training budget equally among the employees is most accurate way for employee equality. Employee satisfaction is the best indicator for the training success.”

Although these statements may seem logical, we learned that they were all incorrect answers to the questions Dr. Rita proposed.

Through the workshop the delegates found out the true answers to these questions, and learnt how to apply the methods in their organizations which will make training more effective and efficient.


The 9 delegates were from 6 different leading organizations in Egypt: TE Data, Gasco, Metro Market, OGS, GIG, and the Arab Academy for Science, Technology and Maritime Transport.

With each day Dr. Rita delved deeper into the core reasons for employee behavior and training. The attendees learnt more about dealing with stake holders, knowing how to analyze the organization to detect which type of problems need critical training solutions, and what organizational problems can be solved without training, how to link the training to strategic objectives, the job description and the performance appraisal, and the psychology of the employee.

The breaks were quite interesting as the delegates enjoyed their coffee and lunch in the outdoors under the warm sun of Nasr City, socializing, sharing experiences and talking business. During the outdoor lunch the delegates enjoyed being environmentally friendly and feeding the neighborhood cats and dogs.

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Across the three days the delegates shared case-studies and worked in groups on different assignments. The diversity of the working environment of different sector organizations was fascinating to the delegates and the instructor. Dr. Rita says, “I was pleasantly surprised by the diversity, I think the workshop changed their perspective about the importance of training and development. It also gave them an opportunity to focus on the idea of the results they wanted rather than just the idea of the process itself.”

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A Painting by Dr. Rita Maselli

The workshop took place in her RMA facilities in Nasr City. The training area is decorated with tons of paintings, all marked by her signature. Apparently Dr. Rita is also a very artistic person. What is the relationship between HR and Art? This is a question Dr. Rita shall answer in details some other time.


Mr. Mohamed Abd-Elwahab – Training and Development Regional Head at Metro Market

One of Egypt’s well-known FMCG companies is Metro Market, and it is very well-known for the quality of its products, employees and their excellent customer service. The HRs of Metro Market speak about their experience in the course and how it will develop their already well-structured system. Mohamed Abd-Elwahab – Training and Development Regional Head at Metro Market, “The goals and objectives of the organization are divided into tasks and duties that are written among the different job descriptions. In Metro we used to gather the names of the needed courses only through the line-managers, but now we will be linking the training need directly with the job description and competencies of the job, and hence the training will have a stronger impact on the person and on the organization. The training this way will be much more effective. Dr. Rita is always keen to make sure that every one of the attendees fully understands. She does that by repeating the key points several times through the workshops from different angles.”


Mr. Ayman Abdalla – Training Coordinator at Metro Market

On the other hand, Ayman Abdalla – Training Coordinator at Metro Market – reflects how important employees are in their organization, “Sometimes in organizations the HR provides training courses to employees who are already well-trained, in some cases this can be a waste of time and money. After this workshop I will identify the different needs and make the right choice for my employees.”

Heba Mohamed Khedr – Training Supervisor at GIG and a Yoga enthusiast – speaks about the difference of being lectured to and of practicing during learning, “I am currently taking an HR diploma, but what I enjoyed most about Rita’s workshop is the interaction and case-studies. I enjoyed it because it is a workshop rather than a course. Dr. Rita knows how to summarize everything. She uses this skill to review with us what we took during the workshop before we start a new topic.”


Ms. Sally Elfeky – Manager at OGS

Sally Elfeky – Manager at OGS – is specialized at designing and providing training courses to oil companies in specific, in addition to general organizations, “Before the course I used to focus more on the output of the training programs we provide, but now I will be more focused on the outcome and long-term impact of any training we provide. I admire the wide knowledge of Dr. Rita in different areas of HR, Strategic Management and other fields as well. I loved her answers to all our questions.”

Gasco is one of the powerful governmental organizations in Egypt. They sent two non-HR General Managers of different business units to attend the course and help develop the organization. Magdy Hussein ElSayed – GM at Gasco, “The instructor uses a very simple language while communicating with us. As a person who is not working in the HR field I found this workshop very beneficial. I mostly enjoyed the SWOT analysis part and how it is linked to training and the development of the company.”


Mr. Magdy Hussein ElSayed – GM at Gasco


Ms. Salwa Helmy Halim Nada – Admin and Finance GM at GASCO Operation Department

Magdy’s colleague, Salwa Helmy Halim Nada – Admin and Finance GM at GASCO Operation Department – speaks about the changes she will implement after attending the TNA course, “After this course I will invest the training budget for those who are keen to learn and work more. One of the great qualities of the instructor is that she is very smart, she knows how to tackle the themes, and she knows how to grab our attention and never make us feel bored. The group discussions she initiated were very inspiring to me.”


Ms. Noran Noor ElDin – Training and Development Section Head at TE Data

TE Data is one of the companies that are very well-known for always providing their employees with different training programs through their career lives. Two HR training professionals from TE Data were in the workshop and they had their intake and analysis on the course too. Noran Noor ElDin – Training and Development Section Head at TE Data, “The diversity of attendees was quite interesting. I learnt so much from their different industries and how training is applied in each of them. This helped me into knowing the market and what happens around in other organizations. Rita is giving us things that are not purely theoretical but that can be applied in our work environment, and more importantly she gave us the method of measurement to always benchmark ourselves and determine the progress of our organization. I think Rita has a very special gift in mastering her knowledge. She knows very well what she is saying. Of course she is pleasant and confident and she knows how to contact each individual based on their own level of thinking and knowledge. As a trainer myself I find this as a very special gift.”


Mr. Yasser El Gohary – HR Training and Development Senior Specialist at TE Data

On the other hand, Noran’s colleague, Yasser El Gohary – HR Training and Development Senior Specialist at TE Data – provides extra tips on the qualities of an effective trainer, “The workshop helped me into understanding the best practices of applying TNA since in TE Data we try to update our methods with each year. I took this course before with another institute but I find this one more into depth. Dr. Rita has a very strong quality. She always makes sure that all the attendees understand and are following up. She doesn’t leave any one behind. With each hour and each day she links the current topic to all the previous ones and by the end we have the biggest picture of which we know the details of how it was formed bit by bit.”

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Mahmoud Mansi – Senior HR Specialist at AASTMT

Mahmoud Mansi – Senior HR Specialist at the Arab Academy for Science, Technology and Maritime Transport – speaks about the importance of training in an educational organization where students are the customers, “I always took training seriously but I never thought it could be such a complex process having a direct impact on the fate of an organization to that extent. I personally think that not each person is born to be a talented teacher, yet with the appropriate trainings one can always learn more how to use different teaching techniques and the psychology of students, which will be one of my priorities at the HR.”


Dr. Rita performs one of her mastermind talents in summarizing the aim behind the whole course in a few lines, “It was clear to me that the participants learned how to look at training from a professional point of view. It’s like they now know what long-term results (outcomes) they desire and are able to deliver the direct results (outputs) by taking full control of the issues (inputs) and speed/technique (processes). I am proud of the progress that they made. It is a change of mindset.”




Picture Taken By: Nessreen Haidara

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Stevie Awards Winners’ Articles Series – Eng. Abeer Mahmoud Ramadna



“Continuous Learning, adopting innovation & creativity and teamwork are among the guiding principles of success and excellence in the government sector” Eng. Abeer Mahmoud Ramadna

Winner Name: Eng.  Abeer Mahmoud Ramadna

Winner Title: Director Assistance for Control & Inspection for Economic Activities at Ministry of Industry & Trade in Jordan

Winning categories:

  1. The Gold Stevie Winner in the category “the most innovative Communications Professional of the year “
  2. The Silver Stevie Winner in the category “Innovation in Community Relations or public Services Communications”
  3. The Bronze Stevie Winner in the category “Innovative Management in Government – Organizations with 100 or more employees”
Brief Biography about the Winner:

Abeer Ramadna is the Director assistant of control and inspection unit at the Ministry of Industry, Trade, and Supply (MIT) in Jordan, she has a Master Degree in Industrial Engineering- Engineering Administration / University of Jordan with “excellent degree”. Abeer has 20 years of experience in private and public sectors, and is a focal point for UNIDO at MIT in Jordan. Abeer is a certified Management development Expert from ITC/ Vienna in 2005, a certified Export Consultant to EU from CBI/Netherland in 2007, certified Lead Auditor for Quality Management ISO 9001:2015, a certified Engineer Expert in Quality and Environmental Management systems in 2018 and a certified EFQM Assessor from EFQM in 2019. Eng. Abeer has a wide professional expertise in many fields that allow her to provide consultations to the organizations in various fields including Quality Management, Environmental Management, preparing industrial polices, strategies and plans, Inspection polices, Monitoring & Evaluation systems, implementing the ISO9001, ISO14001 ISO14040s standards, and conducting technical industrial sectors studies.

Eng. Abeer won three Stevie Awards from three different categories after participation in Middle East Stevie Awards in 2020, these are:

  1. Gold Stevie Winner in a category:” The Most Innovative Communications Professional of the Year”. These categories honor the most innovation in communications practice, management, and use of technology.
  2. Silver Stevie Winner in a category: “Award for Innovation in Community Relations or Public Service Communications”. These categories honor innovation in communications practice, management, and use of technology in the public sector.
  3. Bronze Stevie Winner in a category: “Award for Innovative Management in Government “. These categories honor innovation in executive management including the Award for Innovative Management in a number of industry sectors.

Abeer has been published scientific papers in one of the world accredited journals in E-government. Titled “Barriers to E-Government Adoption in Jordanian Organizations from Users’ and Employees’ Perspectives” in 2017, the link is:

and published another scientific paper titled: “SEM approach to determine factors affecting e-government success in Jordan”,  the link is: _to_determine_factors_affecting_e-government_success_in_Jordan

She was selected as a Judge at the Best Jordanian chemical product Award in all three cycles of it during 2015 to 2020, Judge in the 2019 management & entrepreneur Awards categories judging committee Stevie Awards, and Judge at the best industrial engineering project for the Jordanian universities in 2019. She participated in several national and International conferences, meetings and presented papers, as a representative of the MIT / Jordan.

Stevie Award winning Case Study:

  • Developing action plans of inspection development to governmental institutions (Inspectorates) work in fields of health, Environment, labor, safety for economic sectors in Jordan.
  • Supervision of developing Electronic Inspection System for governmental inspectorates.
  •  Conduct many awareness workshops for governmental inspectorates and for private sector institutions.
  • Conduct many workshops and training sessions as A National trainer of trainers in the shaping of future studies.
  • Secretariat of higher committee for Inspection development of Economic Activates that consists from high level management in governmental inspectorates.
  • Abeer is trusted as a competent team leader and confident expert in Quality management & Inspection systems
  • Abeer conducted in 2018 a study titled the Industrial engineering in the government sector in Jordan, current situation and future opportunities and present it in the 2nd International Conference on Industrial Systems & Manufacturing Engineering (ISME’19) Nov, 11-12, 2019 in Amman.
  • Abeer was chosen after a series of selection process as one of the National participants in the Civil Service Development Program in Jordan and attended all phases including the leadership and developing high performance teams at the Royal Military Academy Sandhurst UK during 2019.

Eng. Abeer Mahmoud Ramadna “Continuing to contribute achievements and make positive impacts are goals that are achievable with the presence of strong & positive attitude, self-motivated character & determination.”

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Stevie Awards Winners’ Articles Series – Asiacell



“Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel”

Winning Organization: Asiacell

Nomination: Award for Excellence in Innovation in Technology Industries (including Telecom)

Brief about the Organization:

Asiacell is a leading provider of telecommunications and data services in Iraq. As part of international telecommunications company Ooredoo Group, Asiacell was Iraq’s first mobile telecommunications provider to achieve nationwide coverage. Asiacell is also a leading internet provider with its 3.9G data services, offering the best network coverage in all of Iraq since January 2015.

Stevie Award Winning Case Study:

As part of its commitment to expand network coverage in Iraq, Asiacell has continued to support the redevelopment of the country’s infrastructure and economy and the provision of high-quality connectivity solutions. It has enhanced its “Hot Zone” restoration strategy by putting 200 sites on air and connecting over 500 sites to 3G.

Focused on improving the quality of life for communities, Asiacell’s CSR initiatives are focused on key areas, such as health, education and culture. Asiacell has equipped several higher education institutions with computer labs and supported the renovation of schools, with the aim of providing quality education infrastructure. It also partnered with the Chibayish Environmental Tourism Organization to build the first Iraqi Marshlands heritage museum in Ahwar as part of its efforts to revive Iraq’s Marshland, while generating a positive effect on tourism and jobs creation. 

Recognising that its people are its key asset, Asiacell continues to roll out initiatives focused on engaging and empowering employees. It has invested heavily in digital transformation, including digital upskilling for employees, and streamlining of various internal processes in order to nurture a digital-first culture that embraces innovation.

We are so glad to be recognized as a successful and innovative telecommunication company in Iraq with a Stevie Award for “Excellence in Innovation in Technology Industries”. Recognition from the Stevie Awards means a lot to us and motivates Asiacell to continue to serve the community with professionalism. Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel.


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Qisaty Project & Developing Talent in Children with Special Needs in Egypt



Edited By: Mahmoud Mansi

Qisaty Project – founded by Mona Lamloum – was launched on 26th December 2019 to support children talents through a series of storytelling, writing and drawing workshops.

The total number of children who participated in the storytelling workshop is 60 including the most talented 20 who were selected to the story writing sessions, 16 children ranging from 6 to 14 years old got their stories selected to be drawn by 19 children with special needs.

The drawing workshops were held in 3 cities in Egypt with cooperation with 2 special needs associations; Nida Society Rehabilitation with both branches in Cairo and Luxor. 14 children, and Ashab El-Erada Association in Alexandria. 5 children.

The children have different disabilities, hearing loss, partial blindness, movement disability, learning difficulty disability, mental disability and increased electricity in the brain.

Of course such an interesting project needs proper preparation and an intellectual plan. Mona Lamloum shared some of the challenges that she and her team have faced during the project:

1-The global pandemic and the sudden lockdown.

2- The fact that most of the children with special needs suffer from many chronic diseases which lowers their immunity, in addition to the huge responsibility that lies on the team while holding the workshop during the pandemic.

3-The fear of the parents of the children with special needs participation at the drawing workshops due to the pandemic and the lack of their immunity. Which was managed to concur with the help of the project partners in drawing workshops. 

Eventually, Qisaty Project was held at exceptional circumstances and according to deadlines set up before the global Corona pandemic. However, the team did their best to get the project done within the lockdown with a quality that is aspired from the beginning, and that was done simply by teamwork, sharing a unified vision, and collaborating to find new solutions.

The result is 16 short stories in addition to 64 drawings by hands of talented children with special needs and with variable disabilities from three cities: Cairo, Alexandria and Luxor. Each drawing tells a different scene from a short story inspired from the children themselves to be published as a grand book that gathers the short stories and the drawings of all the talented young participants.


Qisaty Sponsors:

– Amideast: Hosted the story telling, story writing workshops and the day that gathered the writers and children with special needs mixed day.

– Nahdet Misr Publishing House.

Media Sponsors:

– Marj3 Platform

– HR Revolution Middle East


– Arablit Quarterly

Children with special needs Associations:

– Nida Society Rehabilitation with both branches in Cairo and Luxor.

– Ashab El-Erada Association in Alexandria.

Qisaty Trainers:

– Hanan El-Taher.

– Mona Lamloum.

– Zeinab Mobark.

Designing Storytelling and writing workshop:

-Mona Lamloum

Writing workshops:

– Mona Lamloum

– Yaqoub El-Sharouni

Drawing workshop:

– Under the supervision of Shoikar Khalifa,

 – With the help of respectful team at Nida Association at Cairo and Luxor.

 – Ashab El-Erada Association at Alexandria by Sahar Zaiton with the help of Aliaa Abd-Elsalam.

Team Members:

– Rawan Said

– Ahmed Ismail

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