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Interview with Yoga Instructor Areej Elmasry

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INTERVIEWER: MAHMOUD MANSI

EDITOR: NOHA ALY SLEME

About Areej Elmasry:

A Yoga Instructor with an educational background in English Literature. After Areej graduated from the Faculty and Arts, Alexandria University. Areej hewed a very interesting and diverse career in Egypt and in USA, besides her excellence in sports. She won several awards in triathlon and she has been an active member in ALEX RUNNERS, Train For Aim, and The TriFactory Alexandria.

A couple of months ago Areej arrived from India after having an excessive one month Yoga course there. She is seriously dedicated to being a Yoga Instructor right now as a professional career. She is currently giving Yoga classes in Planet Gym Kafr Abdo.

THE INTERVIEW

1-HR Revolution Middle-East Magazine: When did your passion for Yoga start, and why Yoga specifically?

Areej Elmasry: My passion for yoga started 3 years ago, when I lived in the USA. I was always infatuated by what yoga does to our bodies. I started going to classes, tried different types of Yoga and I just fell in love with it. Every time I finished a class, my mind was so clear and my body so energetic and strong yet relaxed. I loved how it made me attentive, made me aware of my body listening to its comforts and discomforts. It’s funny, that it made me realize that sometimes I forgot to breathe, this long comforting breath! It made me learn that breathing itself is an art.

In physiology, respiration is defined as the transport of oxygen from outside air to the cells within tissues, and the transport of carbon dioxide in the opposite direction. When we inhale, the diaphragm contracts, resulting in negative pressure and this negative pressure generates airflow because of the pressure difference between the atmosphere and alveolus. Thus, air enters inflating the lung through the nose or the mouth into the pharynx (throat) and the trachea before entering the alveoli. When we exhale, the diaphragm relaxes and forces you to expel the air. During forced exhalation, as when we blow out a candle, expiratory muscles including the abdominal muscles and internal inter-coastal muscles generate abdominal and thoracic pressure which forces the air out of the lungs.

Also Yoga Exercises improve circulation, stimulate the abdominal organs, and put pressure on the glandular system of the body, which can generally result to better health.

It helps you detox your body, helps you to be focused and to cleanse! I loved how every posture helps your body to build strength and stamina.

I chose yoga because Yoga is for anyone who is willing to learn its ways and ideas. It does not actually require any special equipment or clothing. What it requires is your will to have a healthier, stress-free self.

2-HR Revolution Middle-East Magazine: As a Literature graduate, why haven’t you chosen an easier career path?

Areej Elmasry: I studied literature because you know how our educational system works in Egypt. I can’t say I did not love literature, that’s why I studied it. However, it was one of my interests, and I learnt a lot from studying literature and of course it helped me big time to be able to teach. It’s ironic though how I was trying to escape teaching in schools yet I’m teaching yoga now.

3-HR Revolution Middle-East Magazine: Was your decision traveling to India to learn more about yoga a difficult one?

Areej Elmasry: I didn’t hesitate at all deciding to travel. I had some difficulties though to convince my mother. And as a caring mom, she was worried to let me travel alone for a long period of time.

4-HR Revolution Middle-East Magazine: Are you willing to rely on your income as being a yoga instructor your entire life? What will you do if an accident happened to you, and you are not able to be an instructor anymore? What backup plan do you have in mind for your career?

Areej Elmasry: I am willing to do my utmost to TEACH yoga, regardless the income it brings; what’s more important to me is to deliver Yoga awareness to the people here. And if I ever had an accident I will fight to heal myself, because one of the benefits of yoga is to fix injuries if you do it the right way.

5-HR Revolution Middle-East Magazine: Apart from knowledge or experience, what is the difference between yoga instructors in Egypt and in India?

Areej Elmasry: My teachers in India were of different nationalities. There were two British teachers, a Spanish teacher and the other one was Indian, who taught the other three. They were all so amazing, generous and passionate. The only difference is that Indians have gurus (yoga masters) who teach them since they were young kids. So eventually they have been practicing more and more than others. Yet all of them were profoundly qualified and amazing teachers.

6-HR Revolution Middle-East Magazine: What was the utmost challenge you faced there? And how did you overcome it?

Areej Elmasry: My utmost challenge was that I got injured in the first week I was there. I pulled my hamstring which resulted in an inflammation in the biceps femoris tendon that connects the hamstring to the tibia bone, an injury that has put me in huge pain and has prevented me from practicing for about 3 days. Yet this helped me a lot to observe what I couldn’t see while practicing. Then I decided that I will have to endure the pain and started practicing again, taking painkillers to help me go on with my practice.

7-HR Revolution Middle-East Magazine: From your point of view, what is the best technique to brand yourself, and what is the best way to reach out for students?

Areej Elmasry: The best way to reach out for your students is by practicing what you preach. For me there is no rule for that. Being yourself is the most important thing. A yoga teacher should be an example for self-love. It’s also important to teach the Yamas, the ways in which we interact with each other in the world without being enslaved to our likes and dislikes. Those five Yamas are: to be truthful, not to be violent, not to steal, not to be excessive, and not to be possessive.

8-HR Revolution Middle-East Magazine: What kind of message do you believe you are delivering through your work?

Areej Elmasry: My aim is to deliver the true meaning of Yoga. Many people think that yoga is just a physical practice and others believe it’s just this state of meditation where you sit crossed legged, eyes closed and your thumb and index fingers touching. Yoga is a lot more than that. It could be interpreted differently from one person to another. But what’s more important is to help delivering your knowledge in order to get a clear understanding. For me Yoga is realizing the true beauty of your innersole, the beauty of your body with self-love. Yoga is balance, a physical and a mind balance.

Ancient Yogis had a belief that in order for man to be in harmony with himself and his environment, he has to integrate the body, the mind, and the spirit. For these three to be integrated, emotion, action, and intelligence must be in balance. The Yogis formulated a way to achieve and maintain this balance and it is done through exercise, breathing, and Meditation – the three main Yoga structures.

9-HR Revolution Middle-East Magazine: Through your career life after graduation you had several different jobs. Can you please share with us each job and how did each of those jobs add to your personality and what you are doing now?

Areej Elmasry: When I first graduated I worked as a teacher in a school, then as a translator in a company, then I worked as a sterilization technician in a dental office in the United States, and last but not least a Principal Assistant in an international school here in Egypt. All these routine jobs simply made me realize that that’s not what I want to do in my life. They lit the path for finding my passion for Yoga. Of course anything you do in your life benefits you in a way, even the people you meet in your life add something to you whether it was a good or a bad. As we all know the famous saying “No pain, no Gain”.

10-HR Revolution Middle-East Magazine: If you were a manager in a company, would you offer your employees yoga sessions? How would you sell them the idea?

Areej Elmasry: I would sure offer yoga sessions at least once a week to my employees. In a magical way, yoga helps the body and the mind to relax. You may first approach Yoga as a way to achieve a great body or to keep fit and that is perfectly alright. But what Yoga really does is that it helps in improving your health for stretching which can tone your muscles and exercise your spine and your entire skeletal system. Yoga encourages you to reflect on yourself and to find your inner peace. It exercises not just your body but your mind as well. With a healthy body and mind, you’re on your way to a more fulfilling life and eventually a more productive work. First I would help enlighten them for the true meaning of yoga and encourage them to try and do my best to make them love it.

11-HR Revolution Middle-East Magazine: How were you introduced to the 5 Yamas and how can they be oriented to employees at work?

Areej Elmasry: Throughout my life I was taught many things. Some of which are to be truthful, to have compassion for others and not to hurt people, to let go of the jealousy, not to steal, to have self control by being a moderate person and last but not least is to only fulfill my needs.

Later, I learned that these things are the 5 Yamas of yoga…

I believe that Organizational performance can be attributed to a number of factors. However, there are certain organizational factors, the presence or absence of which can determine the success or failure of the organization. There are different ways in which organizations try to improve their performance in an attempt to find out whether adoption of the Yoga Way of Life by managers can have a positive impact on such organizational performance indicators.

Even though the Yamas are taught to all human beings in a way or another, but sometimes people fail to apply them on different aspects of their lives.

Let’s breakdown the Yamas and give examples…

1-Satya

Satya means “truthfulness,” or “not lying.” This Yama gives us a chance to examine the concept of honesty. We could think about manipulation or cheating, or how we treat other people. Practicing Satya requires being truthful in our feelings, thoughts, our words, and deeds. It requires being honest with ourselves and with others.

Teach employees to always assess their honestly, and to work at their own level. Encourage them to be true to themselves and know that this job includes challenges that they have to live up to (treating customers). Teach them that nothing is worth lying. If you did something wrong, you better come forward and ask for help than cover it up and face worse consequences.

Help them find affirmations in their lives by telling themselves that they live in truth, they speak the truth to themselves and to others. Teach them to speak in the spirit of love, to take responsibility for their actions and not to blame anyone for one’s experience.

2- Asteya

Meaning not stealing.

This Yama gives us a chance to think about our relation not only with the material world around us but also the psychological and emotional world that we all deal with.

Encourage employees to learn to live in gratitude for all that you have. Learn to take and use what is rightfully yours, respect the possessions and the talents of others and release the desires to own objects or talents you don’t have. Learn to be creative, not to steal their colleagues’ ideas and to be unique. Simply appreciate your life as it is.

3- Ahimsa

Meaning NON Violence… This Yama is about creating a personal code for the way we treat others and ourselves… it could be by examining our speech, our diet, or even our driving habits.

It’s a consideration for all living things, especially those who are innocent, in a difficulty or worse off than we are.

“My thoughts and actions are focused on loving awareness. I nurture and cherish myself and others. I am aware that the mind entertains thoughts of fear, anger and selfishness but I do not get caught in these thoughts or act upon them. I accept any uncomfortable mental states. I release them and return to gentle, non violent expression (my energy)”.

4- Bramacharya

Meaning Self control… This Yama is about moving towards the essential. It is where we can define responsible sexual behavior for ourselves as individuals. What does it mean to be respectful of sexuality? The keyword for this Yama is Moderation! Moderation in all our actions…

People should learn to treat themselves and others with respect, recognizing the inherent divinity in people. When one’s energy becomes scattered, he goes home to the source, to the primary relationship with oneself. Assure yourself and honor your sexuality as a sacred part of you…

5- Aparigraha

Meaning non attachment …. This Yama challenges us to take only what we need as opposed to exploiting others. We can decide upon what values fit for us in terms of the material objects that help sustain us. Can we feel freer with less insulation? What about with our aspirations and expectations… can we release our grip and be more open?… Non greediness or the ability to accept only what’s appropriate is the key to this Yama…

Learn to release attachments to other people, to substances, to dreaming, and to achieving success in your actions. Honor yourself as you cultivate simplicity. Recognize the difference between a “want and a need”. Create this inner fulfillment.

There are five indicators to measure the effect of yoga on the professional life; those indicators are job satisfaction, job involvement, goal orientation, effective organizational commitment and organizational citizenship behavior. And those indicators could be achieved through practicing the Yamas.

Facebook Page:

https://www.facebook.com/AreejElMasryYoga/timeline

Corporate

Q&A with Yasmine Yehia | MEA Employer Branding Manager at Schneider Electric, Life Coach & Consultant

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Interviewer: Mahmoud Mansi

“To be able to have a strong brand, you need to start from within – you need to have an attractive story to tell so if this is not there, it won’t be the right time for employer branding. I always tell the people I teach employer branding – fix internally first and then you will have something to say externally.”

Yasmine yehia

HR Revolution Middle East Magazine: How would you introduce yourself to the audience?

Yasmine Yehia: I am an Employer Branding expert, a certified life and career coach from the ICF, a public speaker and a certified trainer!

HR Revolution Middle East Magazine: How do you define Employer Branding in your own words?

Yasmine Yehia: Employer Branding is the art of story-telling, each employer has a story to tell, and this story is very useful for those who are interested in the company. A story about values, a story about culture, a story about care – a story about authenticity and uniqueness.

HR Revolution Middle East Magazine: What does an Employer Branding Manager do?

Yasmine Yehia: An Employer Branding Manager is someone who is an expert in storytelling, someone who is also an expert in the employer strategy and people vision and who is talented in showing what differs the employer from any others in the market.

HR Revolution Middle East Magazine: Employer Branding is one of the new global trends in HR, yet still not implemented in several countries and among many organizations. Why do you think some organizations have concerns regarding implementing Employer Branding as a comprehensive initiative?

Yasmine Yehia: I don’t think it is a matter of a concern at all – I think it is a matter of time and maturity. To be able to have a strong brand, you need to start from within – you need to have an attractive story to tell so if this is not there, it won’t be the right time for employer branding. I always tell the people I teach employer branding – fix internally first and then you will have something to say externally.

HR Revolution Middle East Magazine: How do you measure the ROI of your Employer Branding initiatives?

Yasmine Yehia: Oh God, there are zillions of ways to measure the ROI of our initiatives and campaigns, as sophisticated as a brand awareness analysis to as simple as the quality of CVs we’re receiving for open vacancies. Measuring the pride and engagement of employees, measuring engagements and reach on our employer branding social media posts.

HR Revolution Middle East Magazine: Who are your main stakeholders and partners in the Employer Branding process?

Yasmine Yehia: And like I teach in my workshop – Employer Branding is never an independent function, actually we cannot even function or deliver alone, it is a collaborative work between us, HR and Marcom.

HR Revolution Middle East Magazine: Can you share with us one of the challenges you have faced in your current job and how you overcame it?

Yasmine Yehia: Managing a complex region like MEA is quite tough and I think the deep knowledge of each country in the region was my main challenge – what is it that my target audience in each country look for in an employer? I overcame it with loads of study and education and also with using the help of specialized agencies to provide me with the needed reports.

HR Revolution Middle East Magazine: What pieces of advice would you give to organizations who want to empower their employer brand?

Yasmine Yehia: Be authentic! Start from within and have an authentic story to tell. You will reach the hearts of your target audiences effortlessly.

HR Revolution Middle East Magazine: Jessie (if we may call you with your nickname), we are curious what is the first job you ever had and what is the most valuable lesson you have learnt from it?

Yasmine Yehia: My very first job was an IT Recruiter for fortune 1000 companies in USA – I learned the art of assessing and dealing with people, if there is one thing recruitment has given me, it is the strong people skills!

HR Revolution Middle East Magazine: You are also a certified Life Coach, how does this help you in your role in HR?

Yasmine Yehia: In both HR and Employer Branding your main customer and target audience is people, right? A life coach listens to so many people, to their issues and struggles, it makes you a people person by heart – it gives you the perfect listening skills and it strengthens the way you interact and communicate with people, and this is exactly what you need as an HRian!

HR Revolution Middle East Magazine: As a Life Coach, what advices do you have to professionals who want to sustain a work-life balance? Do we all need to have a work-life balance?

Yasmine Yehia: YES, we all need a work life balance definitely – you need time for yourself, to recharge, reflect and develop. I’d tell them, make the time for yourself a priority – do not miss it, this time is actually good for your work too because you will always have the right energy to continue. If there is a learning lesson from 2020, it is the importance of our mental health. Have a routine and this routine must include time for yourself!

HR Revolution Middle East Magazine: As a Career Coach, how do you think Covid-19 impacted the employment market?

Yasmine Yehia: Well, from what I see from my clients – so many people are thinking to shift careers post covid-19. Some of them must because they lost their jobs and some of them realized the importance of mental health, so they decided to leave a very stressful career. I think moving forward companies will have to learn to be flexible in their hiring process and start accepting candidates having the right skills for a job rather than a big number of years of experience! It is hiring for talents not years! People also need to be more resilient and smart in using their skills.

HR Revolution Middle East Magazine: Finally, as a Trainer – why do you think personal branding is very important? We know you teach the topic.

Yasmine Yehia: In a world that has gone totally virtual – people need to learn how to build a strong personal brand online, it is how you will smartly use your skills and get paid for it! You no longer have the big chance to meet your recruiters face to face, following the new ways of working, we are heading towards working from home and flexible hours more, your personal brand is the only thing that will differentiate you in the market and open doors for you.

HR Revolution Middle East Magazine: Thank you for your time, would you like to say anything?

Yasmine Yehia: Thank you for having me – I hope I continue inspiring those interested in the employer branding career!

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Civil Work

مقابلة صحفية مع إيناس عبدالقادر – مهندسة نسيج ومتحدثة في مؤتمر تيدكس وادمدني بالسودان

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صحافة: محمود منسي

ثورة الموارد البشرية: إيناس لديك العديد من الخبرات في مجالات مختلفة، هل يمكن أن تعطينا نبذة عن نفسك وأعمالك؟

مهندسة نسيج حاصلة على درجة الماجستير في هندسة النسيج (إعادة تدوير مخلفات النسيج)، من جامعة الجزيرة بالسودان.. عملي مستقل كموظفة ذاتية في مجال التصميم والبحث العلمي.. بالإضافة إلى أنني أعمل في قسم التسويق في مصنع لأكياس القماش غير المنسوجة.. وقد أصبحت القضايا البيئية جزءًا من شغفي نتيجة لذلك قمت بتأسيس شركة ريتيكس التي تعمل في إعادة تدوير مخلفات الملابس، حيث أثر فيروس كوفيد على العالم كله.

وأنشأنا مبادرة

(SudaHope)

و كانت نتيجة لتغيير جزء من خط الإنتاج لدينا إلى إنتاج أقنعة الوجه… وبالمزيد من التفكير في ريادة الأعمال كأداة يمكن أن تساعد الناس في تحسين حياتهم ، شاركت في تأسيس مبادرة

 (Business Master)

 لمساعدة أصحاب (الأعمال الصغيرة).. حظيت بالتحدث على منصة تيدكس ودمدني في 2019.. أعتقد أن أي شخص في هذا العالم يمكن أن يوفر تأثيرًا اجتماعيًا أو بيئيًا وأنا أفعل ما بوسعي للمساعدة في نجاح المبادرات المذكورة أعلاه.

ثورة الموارد البشرية: كيف يؤثر عملك على المجتمع والبيئة؟

أنا اعمل في مجال إعادة التدوير لمخلفات المنسوجات والأقمشة، ولهذا المجال العديد من الآثار على البيئة والمجتمع حيث نعمل علي خلق فرص عمل جديدة وتحسين مستوى الاقتصاد المحلي. ونظراً لمشاركتي في عدد من برامج تنمية وتطوير المجتمع أهمها (برنامج القيادات الشابة من الأمم المتحدة وعدد من برامج ريادة الأعمال من المجلس الثقافي البريطاني)، فأنا الآن اعمل على نقل هذه الخبرات التي اكتسبتها من تلك البرامج إلي عدد كبير من الشباب والعمل على تطوير مهاراتهم ليكونوا جيلاً مهتماً بريادة الأعمال ومشاريع تنمية البلاد.

ثورة الموارد البشرية: من خلال خبرتك ومن منظورك الشخصي ما هي التحديات التي تواجه بيئة العمل بالسودان؟ ما هي مقترحاتك للتعامل مع تلك التحديات؟

إن من خلال تعاملي مع عدد من المؤسسات الحكومية والخاصة في السودان لاحظت أن معظم المشاكل التي تواجه هذه المؤسسات هي عدم الاختيار السليم للموظفين بمعنى عدم وجود الشخص المناسب في المكان المناسب، ويرجع ذلك إلى عدد من الأسباب أهمها الوساطة والمحسوبية وعدم وجود تعريفات محدده للوظائف، كما أن من التحديات التي تواجه مكان العمل عدم احترام الوقت في بعض الأحيان وعدم وجود توافق بين الموظفين في المكان الواحد.

يمكن التغلب على هذه التحديات بتوظيف الأشخاص حسب تخصصاتهم وخبراتهم في المجال المعين، وكذلك التوعية بالحفاظ على الوقت وزيادة الوعي بأهمية روح الفريق الواحد ونتائجها على العمل.

ثورة الموارد البشرية: كنتي من ضمن المتحدثات بمؤتمر تيدكس وادمدني بالسودان، ماذا كان محور موضوعك؟

في عام 2019 كنت أحد المتحدثات في مؤتمر تيدكس ودمدني، وقد كان أحد أهم أهدافي أن اصعد على مسرح تيدكس ودمدني وأشارك الجميع موضوعاً يعتبر من أهم المواضيع في السودان ولكن لا يتم التطرق إليه إلا وهو موضوع نفايات؛ الأقمشة والمنسوجات وأهمية إعادة تدويرها، تكمن أهمية هذا الموضوع في انه يؤثر بصورة مباشرة على الإنسان والمجتمع ككل والبيئة المحيطة.

وعندما يتم إعادة تدوير هذه المخلفات والاستفادة منها فإنها تنتج لنا بيئة نظيفة وصحية خالية من النفايات كما أن هذا المجال يوفر عدد كبير من فرص العمل للشباب، كما أن مثل هذه المشاريع تدعم الاقتصادي المحلي للدولة.

ثورة الموارد البشرية: ما هي النشاطات الأكثر شغفاً لكي؟

من أهم النشاطات التي أحب القيام بها هي مساعدة الآخرين في تطوير أنفسهم وتحفيزهم على ذلك سواء كان ذلك عن طريق المساعدة بالتدريب أو التوجيه والإرشاد أو التوعية أو حتى عن طريق منحهم الطاقة الإيجابية التي تمنحهم ثقة في أنفسهم.

ثورة الموارد البشرية: من وجهة نظرك الشخصية ما الذي يجعل منصة تيدكس مميزة؟

تيدكس من أهم المنصات العالمية التي يجب على الجميع أن يكونوا على دراية كاملة بها لما تقدمه من محتوى يفيد الجميع في حياتهم، خاصة أنها لا تنحصر في مجال معين بل إنها تشمل العلم والتكنولوجيا والإبداع والترفيه والكثير الكثير من المجالات التي تهم الناس وتجعل حياتهم أفضل، أنا أرى أن تيدكس هي منصة التعليم الإلكتروني الأولى في العالم.

ثورة الموارد البشرية: هل يمكن أن تقصي علينا تجربة أو موقف قد مررتي به وتعلمتي منه درساً في الحياة؟

في حياتنا اليومية نقابل عدد من الأشخاص ونخوض العديد من التجارب وبالنتيجة يؤثر كل ذلك علينا ويغير طباعنا وطريقة تفكيرنا وحكمنا على الأشياء والأشخاص، ومن أعظم التجارب التي مررت بها هي تجربة مشاركتي في مؤتمر تيدكس ودمدني حيث أنني كنت من الأشخاص الذين تنتابهم الرهبة والخوف من الجمهور ولكن وبعد الصعود على المسرح وبمرور أول دقائق شعرت بتقبل الجمهور لي واستماعهم لي بعناية كبيرة ومن بعد تلك التجربة أصبحت أكثر ثقة في نفسي وزادت مقدرتي على مواجهة الجمهور وبدأت بتدريب وتحفيز العديد من الأشخاص في عدد من المجالات وأهم ما انصح به دائماً أن يواجهه الإنسان مخاوفه ويتحدي نفسه وعندها سيندهش بالنتيجة.

ثورة الموارد البشرية: ربما مفهوم “القيادة” يختلف من عصر إلا آخر بل أحياناً يختلف من شخص إلى آخر، ما هو مفهومك الشخصي للقيادة؟

إن نجاح مفهوم القيادة في الوضع الحالي يتعلق بصورة مباشرة بطريقة تفكير الأشخاص، والطريقة التي يشعرون بها، وتصرفهم بطريقة مسؤولة. فهي أكثر من كونها كاريزما أو شيء يمكن تعلمه بثلاث خطوات سهلة أو من خلال أحد البرنامج. حيث تتطلب القيادة القوية التطوير باستمرار. وليس بالضرورة أن يتمتع الأشخاص الأذكياء بالحكمة. ولكن بإمكانهم أن يتعلموا كيفية إيجاد سبل للتعامل مع التجارب الصعبة من خلال معرفة أنفسهم. كما أن العصر الحالي يعتمد على التفكير خارج الصندوق وإيجاد الحلول الإبداعية لجميع المشكلات التي تواجه الشخص القائد أو فريق العمل لدية.

ثورة الموارد البشرية: هل يمكن أن نتناول أحد التحديات التي قد مررت بها خلال حياتك العملية؟

في بداية هذا العام كنا نعمل على إنشاء ورشة لتصنيع الملابس الجاهزة وإعادة تدوير مخلفات المنسوجات، ولكن ومع ظهور فيروس (Covid19) توقف هذا العمل نظراً لتوقف الأسواق عن العمل ولم نتمكن من شراء كافة الاحتياجات الأساسية لبدء المشروع.

لم نتوقف عن العمل بل بدأنا بتحويل فكرة المشروع وتأسيس مبادرة تهتم بتصنيع الكمامات عن طريق الخياطين الذين توقفت أعمالهم وبذلك خلقنا لهم فرص عمل جديدة ووفرنا للجميع أهم وسيلة للوقاية من فيروس (Covid19).

ثورة الموارد البشرية: من وجهة نظرك الشخصية ما هي التهديدات التي تواجة إقتصاد السودان؟ وما هي مقترحاتك الاستراتيجية لتجنب المخاطر؟

إن الوضع الحالي في السودان غير مستقر في معظم القطاعات خاصة القطاع الاقتصادي وهذا القطاع يؤثر على جميع طبقات المجتمع باختلافها ومن أهم الاقتراحات الإستراتيجية التي يجب أن تطبق على البلاد هي أن نعمل على إصلاح المجتمع السوداني نفسه من خلال تكثيف التوعية والاهتمام بالأفراد وتوفير سبل العيش الكريم لهم، كما يجب أن يراعي أن السودان يحتوي على اختلافات كبيرة جداً بين الناس وعادة ما لا يتقبل أحد رأي الآخر أو توحيد الجهود مع بعضهم البعض لذلك فإن عمليات التوعية للأفراد والمجتمعات تخلق جيلاً أفضل ويعمل على نهضة البلاد.

ومن ثم إعادة النظر في السياسات الدولية للسودان وتحسين العلاقات الخارجية للبلاد، ومن أهم هذه الاقتراحات هي أن يُمحي أسم السودان من قائمة الدول الراعية للإرهاب.

ثورة الموارد البشرية: ما هي نصيحتك لمن يبغى التحدث بموؤتمر تيدكس؟

أنا أحب دائماً تشجيع أصدقائي أن يتابعوا كل الفيديوهات التي تطرح في منصة تيدكس، كما أشجعهم أن يكونوا حضورا لعدد من المؤتمرات وأحداث تيدكس في السودان خاصة تيدكس ودمدني، وبالفعل شجعت صديقتي حتى كانت أحد المتحدثين في المؤتمر السابق والآن أساعد ثلاثة من أصدقائي أن يكونوا متحدثين في المؤتمر القادم.

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Interviews

Q&A with Germeen El Manadily; TV Presenter | Publisher | Digital Marketing Expert | TEDx Speaker

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Interviewer: Mahmoud Mansi

“After the COVID-19 Pandemic, the world came to the realization that social media has a huge influence on business development, even when real physical marketing was absent.”

Germeen El Manadily

1- HR Revolution Middle East Magazine: Germeen, you have successfully worked in many different careers, can you tell us more about your journey?

Germeen El Manadily: I started my journey during college days, I have 12 years of work experience. I have BA from Alexandria University, and currently working on my Master’s degree in the influence of digital marketing on social development.

I worked 6 years as a publisher for a Swiss Publishing House, where I was fortunate enough to be introduced to the magical world of publishing and books. During these years we successfully published for many authors. I published more than 40 books in many languages, my first was the autobiography of the Egyptian feminist “Nawal Elsadawy.” 

I also worked on translation and publishing projects of books written by Egyptian authors, such as Youssef Idris, Salah Jahin, Abdel Rahman el Abnoudi, and Ibrahim Abdel Meguid. I contracted with Dr. Mahmoud Al-Dabaa, to translate his book, “The Culture, Identity and Arab Awareness.”

As for children’s literature, I had the opportunity to translate the original text of “The Brothers Grimm” into four languages. In addition, I worked on the production of the children’s travel literature book, “Adventures of Rouge and the Mystery of the Papyrus.”

I also spearheaded an initiative aiming at discovering new writing talents.

Finally ending my publishing career, I was the chapter head of the Middle East.

My other hat is working as a TV presenter in a weekly show at Orbit TV network, focusing on general social topics, as women rights, and career coaching.

I was chosen to speak as a motivational speaker at TEDxCIC, UN Women & Arab’s League Innovation (Her Story), and the French Institute panel in the women’s international day.

I recently shifted my career to become a digital marketing and communication expert.

My short-term plan is to make my own fingerprint in this challenging field and establish my own digital marketing firm covering Africa and the Middle East.

2- HR Revolution Middle East Magazine: Can you please tell us what did you love most in each job and also a lesson that you have learnt from each?

Germeen El Manadily: As a Publisher, I loved the fact of shedding the light on hidden people’s talent in writing, developing their skills, and giving them the opportunity to be introduced to the world. Being a TV presenter, I was introduced to a completely different community which gave me the chance to represent women of my age to the world. Currently, I find the digital marketing field very interesting as you play a major role in business development in a variety of fields; hence, in digital marketing you have the capability to be introduced to multiple fields at the same time, and you have to understand, compete, and plan a strategic map to grow this business in a specific period of time.

3- HR Revolution Middle East Magazine: As a TV Presenter you do a lot of multi-tasking even if on air. Can you please tell us what was the most challenging thing about that job?

Germeen El Manadily: Time is the most challenging thing as a TV presenter. You must be able to communicate your ideas with your audience effectively in a specific period.

4- HR Revolution Middle East Magazine: As you have worked 6 years in publishing, what do you believe are the common challenges facing this industry these days? What are your advice and suggested solutions?

Germeen El Manadily: Translation is a major defect in the field of publishing. Considering foreign literature occupies a big portion of the Middle East market. Professional translation needs to be further developed.

5- HR Revolution Middle East Magazine: As a Digital Marketing Expert, how do you believe this profession is especially important in today’s business world?

Germeen El Manadily: After the COVID-19 Pandemic, the world came to the realization that social media has a huge influence on business development, even when real physical marketing was absent.

6- HR Revolution Middle East Magazine: Since your next plan is to establish your own startup, what are the skills, talents, and personalities that you will be looking for in the market to recruit?

Germeen El Manadily: Creativity and time orientation in applicants.

7- HR Revolution Middle East Magazine: At such age you have accomplished many things in your career, what about your personal life? Tell us a personal challenge that you have faced in your life and how did you overcome it and what did you learn from it?

Germeen El Manadily: Leaving my home city and family at my early years of life to start my business journey. Aiming high in my life and trying to hit my targets was my driving force for these challenges. Nothing is impossible.

8- HR Revolution Middle East Magazine: Last but not least, as a Leader, how do you work on motivating yourself and sustaining your happiness at work?

Germeen El Manadily: Self-reward is the key in keeping your motivation up and building your self-esteem.

Thank You

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