Connect with us
Subscribe

Interviews

Interview with Corina Neagu – Global Trainer, Recruiter, Career Advisor, Founder & Speaker

Published

on

Interviewer: Mariham Magdy

“Everything is about people and getting results through people. It is not only about numbers and results, even if all the businesses in the world are meant for profit. At the end of the day if you invest in your people, they will bring results, as happy, motivated and engaged employees deliver and overachieve.”

Corina Neagu
ABOUT THE INTERVIEWEE

Corina Neagu holds a Master’s Degree in International Practice in HR granted by CIPD (Chartered Institute of Personnel & Development), in addition to being certified as a Career Advisor and in using the Human Synergistics assessment tools (Life Style Inventory, Group Style Inventory).

Corina has over 15 years in Human Resources, over 20 years in middle and large corporations (FMCG, Advertising, Production, Consulting, Private Security, IT) covering all fields of HR, in addition to recruiting more than 3000 people for companies that she used to work with or through private recruitment projects.

She has more than 1000 days of HR, Management & Leadership training delivered in Romania, Asia & the Gulf (Singapore, Dubai, Doha, Bangkok, Kuala Lumpur, and Manila), in addition to coaching hundreds of people for career changes or for finding their professional target.

Corina is passionate about writing, working with people, always willing to learn, she is gifted in finding and developing people’s huge potential.

As a passionate educator, Corina teaches HR and Management at the Business Academy, where she is also involved in several projects related to career guidance in schools and universities, and she is loved by the students. She summarizes her passion as follows, “I think that my mission is to be good and do good to the others through all ways possible, including education.”

Besides Corina’s marvelous achievements to organizations and society, she defines the essence of achievement, “One of my greatest achievements in life is represented by my two wonderful daughters, Carla (9 years old) and Rebecca (13 years old), the love of my life.”

THE INTERVIEW

1- HR Revolution Middle East: If you look for ordinary, it’s not me” such an exciting teaser at the intro of your Bio Corina; thus I would love that you would share with us how were you able to pursue an “unordinary” career path?

Corina Neagu: I have always been very independent and I have always been a fighter. With a father in the army, most of the time away from home, and a mother who was an engineer and raising two daughters on her own most of the time, with demanding grandparents and friends all over the country, I have had a very challenging but happy childhood.

When I was a child, I wanted to become a “boss”. I used to read crimes books (I am a fan of Agatha Christie and Arthur Conan Doyle) and my father was desperate, as I needed to read my school books, too. The Romanian Revolution caught me when I was 14 and it had a big impact on me as a teenager, as I have seen people dying, the Romanian president and his wife killed and I thought this was the end of something and the beginning of the unknown, the beginning of freedom.

I studied English and French in high school and by the time I finished it I have read hundreds of books and become passionate about psychology, philosophy and literature in which I got an A at my final high school exams. I became a volunteer in Romanian Association against AIDS at 16, when I also got my first job as a Project Manager for the same Association. I remember that I bought a pair of sandals for my mother and lots of books from my first salary.

After high school I have been immediately hired as an Assistant to the Legal Department in PriceWaterhouseCoopers and I got the opportunity to work with lawyers and consultants and to learn a lot from them. They convinced me to go to the University of Law which I graduated in 2001. I have always believed in justice and comparing to my childhood dream I started to think about becoming a prosecutor.

Instead I have been given the chance to work in an HR Department, first as an Assistant, then as a recruiter, trainer and after a few years as a Project Manager and Head of Human Resources. After all these years in HR I have discovered my true vocation and I am thankful to that CEO who one day told me I would be great in HR and gave a chance in hiring me in the HR Department.

I am still passionate about criminalistics, I still believe in justice and I think one of the most importance competences for an HR person is integrity. And now I am my own CEO since 2014, so my childhood dream actually came true, and I have my own company – Dare (inspired by the verb “to dare” and called Development Advice & Resources) which is focused on HR services and consulting covering all areas in HR, development programs and career orientation and guidance.

As a conclusion I really think that until now everything about me is “unordinary” and I enjoy this state of mind every day. 😊

Singapore 2019

2- HR Revolution Middle East: Corina, in today’s VUCA world, one of the most crucial skills we need is to deal with challenges. One of your passions, you speak about, is that you help people to challenge and take their lives to another level. What are the pillars of your methodology in this?

Corina Neagu: I love swimming, I have practiced basketball and football when I was a child, my mother was an athlete, my husband was an athlete and now he competes in triathlons, my 13-year old daughter is a triathlete and a national champion, my 9-year old daughter is an artist, so my entire life I have been surrounded by competitive people who inspired me and showed me that everything is possible.

I see and know people challenging their limits all the time, going beyond their roles in the companies they work for, trying to change their lives, things and people around them, laws, mindsets, even governments and politics. I have seen people taking radical decisions in order to make their life better and/or to make an impact into other people’s lives.

I do not believe in a certain methodology, as people are so different, and as one rule does not apply to all, but I do believe in human beings and in their potential and their self-belief, as once people are willing to do something and concentrate their efforts to that specific direction, they can move mountains and life has revealed this to me with many occasions. I do believe in being authentic and honest.

People come to me to find answers; instead I help them to find the answers and the solutions in themselves. I am not a wizard, even if some of them call me that, what I do is listen to them, pay attention to what they say and what they do not say, restore their self-belief through my never-ending enthusiasm and optimism and work together with them to find the best solutions.

Sometimes the best solutions are not the easiest ones and most of them need to put some efforts into changing the current status, but once they realize everything is meant for their future and for improving their life, they become flexible and the results even exceed their expectations. And this is completely rewarding for both them and myself. It is a common effort and a partnership, I could not succeed by myself.

3- HR Revolution Middle East: From your expertise; how can the involvement in community activities shape the Leaders personalities & experiences?

Corina Neagu: I have so many examples of people involved in helping others, in volunteering, people willing to share, to give, to put their hearts, minds and money together in order to create something good with others so that I encourage all students and all people I work with to volunteer at least once in their life, as this could be a true changing experience.

Getting to know sick children, talking to their parents, getting to know children who lost their loved ones and trying to comfort them, planting trees, cooking for the ones in need, collecting donations, building houses, donating blood, baby-sitting orphans and other activities like that can only educate you and make you a more human person, a more caring one and this is a good start for becoming a better leader, by giving your own example and by being involved into building a community of respect, trust, teamwork, communication, courage and responsibility towards others. As Mother Theresa used to say “You don’t have to do great things, but do small things with great love”.

4- HR Revolution Middle East: Corina, you wrote just an amazing article about recruitment: “Why you should not be a recruiter”, I really can’t express you how much I liked the article, I see you have included in this article all the skills needed for a person to be a Master Recruiter, and manage successfully such profession. From your point of view; how will the HR Technology change the recruitment profession and what future skills needed for recruiters?

Corina Neagu: Thank you very much for your feedback, I really appreciate it.

Obviously, technology will have a huge impact on all business processes including HR. Let’s not forget that recruitment is one of the most important HR processes and we already have artificial intelligence, robots, ATS used in recruitment. I think technology, social media, globalization, best practices are helpful as long as we do not lose the human approach and the human interaction, as according to lots of surveys done at international level lost of people complain about the lack of interaction and fair treatment during the recruitment process and they consider robots are “cool”, but not capable of evaluating correctly the “soft skills” of human beings.

We need to become more proactive, creative, innovative, flexible, open-minded as recruiters, and instead of complaining about not finding the right candidates, to get out there, using all channels and tools possible in order to find them. And if we cannot find them, we need to convince our CEOs to invest in educating the future generations which may not be prepared to become our future employees.

According to World Economic Forum “more than 65% of our children prepare for jobs that will no longer exist in 10 years from now”. Therefore we, as recruiters, need to prepare ourselves for the generations to come and continue learning, sharing, experimenting, improving our competencies and skills in order to find the right person for the right role at the right time, a mission impossible sometimes nowadays.

Some of the most important competencies and skills would be adaptability, flexibility, an open mind, foreign languages, business acumen, agility, continuous learning, social media, networking, communication, empathy, patience. As I consider recruitment a profession, I believe you cannot do it without being really passionate about it and about working with people and without considering HR as a partner and as a consultant, as both the employer and your candidates are your partners through the entire recruitment process and even after.

5- HR Revolution Middle East: At what point of professional growth have you decided to found DARE? Can you share with us how do you help organizations realize the potential in their people through DARE?

Corina Neagu: I have decided to go on my own when I considered I was mature enough in order to set up and grow a business and when I was convinced that I could bring more value to more companies instead of only one.

It was not easy, it is still not easy, but my life is much more challenging, stimulating and rewarding comparing to being an employer. I am really happy with everything that I do, my purpose is to make a difference in the HR world and community and not only through my work and through the way I do things. Being passionate about HR and loving people I try to send this message through my programs so that people get “infected” and realize they could do better, they could be better both personally and professionally. And “sometimes I win, sometimes I learn”, depending on everyone’s motivation, perspective, willingness, etc.

This is how I help the organizations, too. I try to identify their issues, I listen to all people involved, I come up with ideas and recommendations and we work together on implementing the action plan. Everything is based on the companies’ wish to change and to evolve, otherwise none of my plans would work. And again I want to emphasize the “partnership” between me, as a consultant, and the companies involved, as I do not impose anything, but we do work together in order to find the right solutions and to take the correct decisions depending on the context.

Everything is about people and getting results through people. It is not only about numbers and results, even if all the businesses in the world are meant for profit. At the end of the day if you invest in your people, they will bring results, as happy, motivated and engaged employees deliver and overachieve. So before we complain about turnover, lack of motivation, lack of results, lack of engagement, not finding the right employees, we need to ask ourselves if we have done everything in order to attract, motivate, retain, develop, respect and reward our current employees.

6- HR Revolution Middle East: Tell us about your participation in HRTAC 19; and what value do professionals really gain when gather in such reputable conventions?

Corina Neagu: For me being invited to this kind of event is a reward itself, as I have the chance and the opportunity to meet leaders in many industries and companies, people with impact and with such a great experience and I have so many things to learn from them. Being invited as a speaker and having such a challenging subject as “Technology in HR and the impact of digitalization” gives me the boost and the confirmation that what I do is appreciated.

I am truly honoured to represent Romania and to participate to HRTAC 2019, I sincerely hope my point of view will be a valuable one, I think this kind of events bring people together to share know how, to learn, to create and grow communities, to network and, why not, become business partners. And I will get as much information as possible so that when I get back to my country to be able to share it with all people interested, included the HR communities. As #shareiscare after all, right?

Thank you so much, Mariham Magdy, for this interview, I am really proud of having this chance and hardly waiting to see you at the event!

THANK YOU

Corporate

Q&A with Yasmine Yehia | MEA Employer Branding Manager at Schneider Electric, Life Coach & Consultant

Published

on

Interviewer: Mahmoud Mansi

“To be able to have a strong brand, you need to start from within – you need to have an attractive story to tell so if this is not there, it won’t be the right time for employer branding. I always tell the people I teach employer branding – fix internally first and then you will have something to say externally.”

Yasmine yehia

HR Revolution Middle East Magazine: How would you introduce yourself to the audience?

Yasmine Yehia: I am an Employer Branding expert, a certified life and career coach from the ICF, a public speaker and a certified trainer!

HR Revolution Middle East Magazine: How do you define Employer Branding in your own words?

Yasmine Yehia: Employer Branding is the art of story-telling, each employer has a story to tell, and this story is very useful for those who are interested in the company. A story about values, a story about culture, a story about care – a story about authenticity and uniqueness.

HR Revolution Middle East Magazine: What does an Employer Branding Manager do?

Yasmine Yehia: An Employer Branding Manager is someone who is an expert in storytelling, someone who is also an expert in the employer strategy and people vision and who is talented in showing what differs the employer from any others in the market.

HR Revolution Middle East Magazine: Employer Branding is one of the new global trends in HR, yet still not implemented in several countries and among many organizations. Why do you think some organizations have concerns regarding implementing Employer Branding as a comprehensive initiative?

Yasmine Yehia: I don’t think it is a matter of a concern at all – I think it is a matter of time and maturity. To be able to have a strong brand, you need to start from within – you need to have an attractive story to tell so if this is not there, it won’t be the right time for employer branding. I always tell the people I teach employer branding – fix internally first and then you will have something to say externally.

HR Revolution Middle East Magazine: How do you measure the ROI of your Employer Branding initiatives?

Yasmine Yehia: Oh God, there are zillions of ways to measure the ROI of our initiatives and campaigns, as sophisticated as a brand awareness analysis to as simple as the quality of CVs we’re receiving for open vacancies. Measuring the pride and engagement of employees, measuring engagements and reach on our employer branding social media posts.

HR Revolution Middle East Magazine: Who are your main stakeholders and partners in the Employer Branding process?

Yasmine Yehia: And like I teach in my workshop – Employer Branding is never an independent function, actually we cannot even function or deliver alone, it is a collaborative work between us, HR and Marcom.

HR Revolution Middle East Magazine: Can you share with us one of the challenges you have faced in your current job and how you overcame it?

Yasmine Yehia: Managing a complex region like MEA is quite tough and I think the deep knowledge of each country in the region was my main challenge – what is it that my target audience in each country look for in an employer? I overcame it with loads of study and education and also with using the help of specialized agencies to provide me with the needed reports.

HR Revolution Middle East Magazine: What pieces of advice would you give to organizations who want to empower their employer brand?

Yasmine Yehia: Be authentic! Start from within and have an authentic story to tell. You will reach the hearts of your target audiences effortlessly.

HR Revolution Middle East Magazine: Jessie (if we may call you with your nickname), we are curious what is the first job you ever had and what is the most valuable lesson you have learnt from it?

Yasmine Yehia: My very first job was an IT Recruiter for fortune 1000 companies in USA – I learned the art of assessing and dealing with people, if there is one thing recruitment has given me, it is the strong people skills!

HR Revolution Middle East Magazine: You are also a certified Life Coach, how does this help you in your role in HR?

Yasmine Yehia: In both HR and Employer Branding your main customer and target audience is people, right? A life coach listens to so many people, to their issues and struggles, it makes you a people person by heart – it gives you the perfect listening skills and it strengthens the way you interact and communicate with people, and this is exactly what you need as an HRian!

HR Revolution Middle East Magazine: As a Life Coach, what advices do you have to professionals who want to sustain a work-life balance? Do we all need to have a work-life balance?

Yasmine Yehia: YES, we all need a work life balance definitely – you need time for yourself, to recharge, reflect and develop. I’d tell them, make the time for yourself a priority – do not miss it, this time is actually good for your work too because you will always have the right energy to continue. If there is a learning lesson from 2020, it is the importance of our mental health. Have a routine and this routine must include time for yourself!

HR Revolution Middle East Magazine: As a Career Coach, how do you think Covid-19 impacted the employment market?

Yasmine Yehia: Well, from what I see from my clients – so many people are thinking to shift careers post covid-19. Some of them must because they lost their jobs and some of them realized the importance of mental health, so they decided to leave a very stressful career. I think moving forward companies will have to learn to be flexible in their hiring process and start accepting candidates having the right skills for a job rather than a big number of years of experience! It is hiring for talents not years! People also need to be more resilient and smart in using their skills.

HR Revolution Middle East Magazine: Finally, as a Trainer – why do you think personal branding is very important? We know you teach the topic.

Yasmine Yehia: In a world that has gone totally virtual – people need to learn how to build a strong personal brand online, it is how you will smartly use your skills and get paid for it! You no longer have the big chance to meet your recruiters face to face, following the new ways of working, we are heading towards working from home and flexible hours more, your personal brand is the only thing that will differentiate you in the market and open doors for you.

HR Revolution Middle East Magazine: Thank you for your time, would you like to say anything?

Yasmine Yehia: Thank you for having me – I hope I continue inspiring those interested in the employer branding career!

Continue Reading

Civil Work

مقابلة صحفية مع إيناس عبدالقادر – مهندسة نسيج ومتحدثة في مؤتمر تيدكس وادمدني بالسودان

Published

on

صحافة: محمود منسي

ثورة الموارد البشرية: إيناس لديك العديد من الخبرات في مجالات مختلفة، هل يمكن أن تعطينا نبذة عن نفسك وأعمالك؟

مهندسة نسيج حاصلة على درجة الماجستير في هندسة النسيج (إعادة تدوير مخلفات النسيج)، من جامعة الجزيرة بالسودان.. عملي مستقل كموظفة ذاتية في مجال التصميم والبحث العلمي.. بالإضافة إلى أنني أعمل في قسم التسويق في مصنع لأكياس القماش غير المنسوجة.. وقد أصبحت القضايا البيئية جزءًا من شغفي نتيجة لذلك قمت بتأسيس شركة ريتيكس التي تعمل في إعادة تدوير مخلفات الملابس، حيث أثر فيروس كوفيد على العالم كله.

وأنشأنا مبادرة

(SudaHope)

و كانت نتيجة لتغيير جزء من خط الإنتاج لدينا إلى إنتاج أقنعة الوجه… وبالمزيد من التفكير في ريادة الأعمال كأداة يمكن أن تساعد الناس في تحسين حياتهم ، شاركت في تأسيس مبادرة

 (Business Master)

 لمساعدة أصحاب (الأعمال الصغيرة).. حظيت بالتحدث على منصة تيدكس ودمدني في 2019.. أعتقد أن أي شخص في هذا العالم يمكن أن يوفر تأثيرًا اجتماعيًا أو بيئيًا وأنا أفعل ما بوسعي للمساعدة في نجاح المبادرات المذكورة أعلاه.

ثورة الموارد البشرية: كيف يؤثر عملك على المجتمع والبيئة؟

أنا اعمل في مجال إعادة التدوير لمخلفات المنسوجات والأقمشة، ولهذا المجال العديد من الآثار على البيئة والمجتمع حيث نعمل علي خلق فرص عمل جديدة وتحسين مستوى الاقتصاد المحلي. ونظراً لمشاركتي في عدد من برامج تنمية وتطوير المجتمع أهمها (برنامج القيادات الشابة من الأمم المتحدة وعدد من برامج ريادة الأعمال من المجلس الثقافي البريطاني)، فأنا الآن اعمل على نقل هذه الخبرات التي اكتسبتها من تلك البرامج إلي عدد كبير من الشباب والعمل على تطوير مهاراتهم ليكونوا جيلاً مهتماً بريادة الأعمال ومشاريع تنمية البلاد.

ثورة الموارد البشرية: من خلال خبرتك ومن منظورك الشخصي ما هي التحديات التي تواجه بيئة العمل بالسودان؟ ما هي مقترحاتك للتعامل مع تلك التحديات؟

إن من خلال تعاملي مع عدد من المؤسسات الحكومية والخاصة في السودان لاحظت أن معظم المشاكل التي تواجه هذه المؤسسات هي عدم الاختيار السليم للموظفين بمعنى عدم وجود الشخص المناسب في المكان المناسب، ويرجع ذلك إلى عدد من الأسباب أهمها الوساطة والمحسوبية وعدم وجود تعريفات محدده للوظائف، كما أن من التحديات التي تواجه مكان العمل عدم احترام الوقت في بعض الأحيان وعدم وجود توافق بين الموظفين في المكان الواحد.

يمكن التغلب على هذه التحديات بتوظيف الأشخاص حسب تخصصاتهم وخبراتهم في المجال المعين، وكذلك التوعية بالحفاظ على الوقت وزيادة الوعي بأهمية روح الفريق الواحد ونتائجها على العمل.

ثورة الموارد البشرية: كنتي من ضمن المتحدثات بمؤتمر تيدكس وادمدني بالسودان، ماذا كان محور موضوعك؟

في عام 2019 كنت أحد المتحدثات في مؤتمر تيدكس ودمدني، وقد كان أحد أهم أهدافي أن اصعد على مسرح تيدكس ودمدني وأشارك الجميع موضوعاً يعتبر من أهم المواضيع في السودان ولكن لا يتم التطرق إليه إلا وهو موضوع نفايات؛ الأقمشة والمنسوجات وأهمية إعادة تدويرها، تكمن أهمية هذا الموضوع في انه يؤثر بصورة مباشرة على الإنسان والمجتمع ككل والبيئة المحيطة.

وعندما يتم إعادة تدوير هذه المخلفات والاستفادة منها فإنها تنتج لنا بيئة نظيفة وصحية خالية من النفايات كما أن هذا المجال يوفر عدد كبير من فرص العمل للشباب، كما أن مثل هذه المشاريع تدعم الاقتصادي المحلي للدولة.

ثورة الموارد البشرية: ما هي النشاطات الأكثر شغفاً لكي؟

من أهم النشاطات التي أحب القيام بها هي مساعدة الآخرين في تطوير أنفسهم وتحفيزهم على ذلك سواء كان ذلك عن طريق المساعدة بالتدريب أو التوجيه والإرشاد أو التوعية أو حتى عن طريق منحهم الطاقة الإيجابية التي تمنحهم ثقة في أنفسهم.

ثورة الموارد البشرية: من وجهة نظرك الشخصية ما الذي يجعل منصة تيدكس مميزة؟

تيدكس من أهم المنصات العالمية التي يجب على الجميع أن يكونوا على دراية كاملة بها لما تقدمه من محتوى يفيد الجميع في حياتهم، خاصة أنها لا تنحصر في مجال معين بل إنها تشمل العلم والتكنولوجيا والإبداع والترفيه والكثير الكثير من المجالات التي تهم الناس وتجعل حياتهم أفضل، أنا أرى أن تيدكس هي منصة التعليم الإلكتروني الأولى في العالم.

ثورة الموارد البشرية: هل يمكن أن تقصي علينا تجربة أو موقف قد مررتي به وتعلمتي منه درساً في الحياة؟

في حياتنا اليومية نقابل عدد من الأشخاص ونخوض العديد من التجارب وبالنتيجة يؤثر كل ذلك علينا ويغير طباعنا وطريقة تفكيرنا وحكمنا على الأشياء والأشخاص، ومن أعظم التجارب التي مررت بها هي تجربة مشاركتي في مؤتمر تيدكس ودمدني حيث أنني كنت من الأشخاص الذين تنتابهم الرهبة والخوف من الجمهور ولكن وبعد الصعود على المسرح وبمرور أول دقائق شعرت بتقبل الجمهور لي واستماعهم لي بعناية كبيرة ومن بعد تلك التجربة أصبحت أكثر ثقة في نفسي وزادت مقدرتي على مواجهة الجمهور وبدأت بتدريب وتحفيز العديد من الأشخاص في عدد من المجالات وأهم ما انصح به دائماً أن يواجهه الإنسان مخاوفه ويتحدي نفسه وعندها سيندهش بالنتيجة.

ثورة الموارد البشرية: ربما مفهوم “القيادة” يختلف من عصر إلا آخر بل أحياناً يختلف من شخص إلى آخر، ما هو مفهومك الشخصي للقيادة؟

إن نجاح مفهوم القيادة في الوضع الحالي يتعلق بصورة مباشرة بطريقة تفكير الأشخاص، والطريقة التي يشعرون بها، وتصرفهم بطريقة مسؤولة. فهي أكثر من كونها كاريزما أو شيء يمكن تعلمه بثلاث خطوات سهلة أو من خلال أحد البرنامج. حيث تتطلب القيادة القوية التطوير باستمرار. وليس بالضرورة أن يتمتع الأشخاص الأذكياء بالحكمة. ولكن بإمكانهم أن يتعلموا كيفية إيجاد سبل للتعامل مع التجارب الصعبة من خلال معرفة أنفسهم. كما أن العصر الحالي يعتمد على التفكير خارج الصندوق وإيجاد الحلول الإبداعية لجميع المشكلات التي تواجه الشخص القائد أو فريق العمل لدية.

ثورة الموارد البشرية: هل يمكن أن نتناول أحد التحديات التي قد مررت بها خلال حياتك العملية؟

في بداية هذا العام كنا نعمل على إنشاء ورشة لتصنيع الملابس الجاهزة وإعادة تدوير مخلفات المنسوجات، ولكن ومع ظهور فيروس (Covid19) توقف هذا العمل نظراً لتوقف الأسواق عن العمل ولم نتمكن من شراء كافة الاحتياجات الأساسية لبدء المشروع.

لم نتوقف عن العمل بل بدأنا بتحويل فكرة المشروع وتأسيس مبادرة تهتم بتصنيع الكمامات عن طريق الخياطين الذين توقفت أعمالهم وبذلك خلقنا لهم فرص عمل جديدة ووفرنا للجميع أهم وسيلة للوقاية من فيروس (Covid19).

ثورة الموارد البشرية: من وجهة نظرك الشخصية ما هي التهديدات التي تواجة إقتصاد السودان؟ وما هي مقترحاتك الاستراتيجية لتجنب المخاطر؟

إن الوضع الحالي في السودان غير مستقر في معظم القطاعات خاصة القطاع الاقتصادي وهذا القطاع يؤثر على جميع طبقات المجتمع باختلافها ومن أهم الاقتراحات الإستراتيجية التي يجب أن تطبق على البلاد هي أن نعمل على إصلاح المجتمع السوداني نفسه من خلال تكثيف التوعية والاهتمام بالأفراد وتوفير سبل العيش الكريم لهم، كما يجب أن يراعي أن السودان يحتوي على اختلافات كبيرة جداً بين الناس وعادة ما لا يتقبل أحد رأي الآخر أو توحيد الجهود مع بعضهم البعض لذلك فإن عمليات التوعية للأفراد والمجتمعات تخلق جيلاً أفضل ويعمل على نهضة البلاد.

ومن ثم إعادة النظر في السياسات الدولية للسودان وتحسين العلاقات الخارجية للبلاد، ومن أهم هذه الاقتراحات هي أن يُمحي أسم السودان من قائمة الدول الراعية للإرهاب.

ثورة الموارد البشرية: ما هي نصيحتك لمن يبغى التحدث بموؤتمر تيدكس؟

أنا أحب دائماً تشجيع أصدقائي أن يتابعوا كل الفيديوهات التي تطرح في منصة تيدكس، كما أشجعهم أن يكونوا حضورا لعدد من المؤتمرات وأحداث تيدكس في السودان خاصة تيدكس ودمدني، وبالفعل شجعت صديقتي حتى كانت أحد المتحدثين في المؤتمر السابق والآن أساعد ثلاثة من أصدقائي أن يكونوا متحدثين في المؤتمر القادم.

Continue Reading

Interviews

Q&A with Germeen El Manadily; TV Presenter | Publisher | Digital Marketing Expert | TEDx Speaker

Published

on

Interviewer: Mahmoud Mansi

“After the COVID-19 Pandemic, the world came to the realization that social media has a huge influence on business development, even when real physical marketing was absent.”

Germeen El Manadily

1- HR Revolution Middle East Magazine: Germeen, you have successfully worked in many different careers, can you tell us more about your journey?

Germeen El Manadily: I started my journey during college days, I have 12 years of work experience. I have BA from Alexandria University, and currently working on my Master’s degree in the influence of digital marketing on social development.

I worked 6 years as a publisher for a Swiss Publishing House, where I was fortunate enough to be introduced to the magical world of publishing and books. During these years we successfully published for many authors. I published more than 40 books in many languages, my first was the autobiography of the Egyptian feminist “Nawal Elsadawy.” 

I also worked on translation and publishing projects of books written by Egyptian authors, such as Youssef Idris, Salah Jahin, Abdel Rahman el Abnoudi, and Ibrahim Abdel Meguid. I contracted with Dr. Mahmoud Al-Dabaa, to translate his book, “The Culture, Identity and Arab Awareness.”

As for children’s literature, I had the opportunity to translate the original text of “The Brothers Grimm” into four languages. In addition, I worked on the production of the children’s travel literature book, “Adventures of Rouge and the Mystery of the Papyrus.”

I also spearheaded an initiative aiming at discovering new writing talents.

Finally ending my publishing career, I was the chapter head of the Middle East.

My other hat is working as a TV presenter in a weekly show at Orbit TV network, focusing on general social topics, as women rights, and career coaching.

I was chosen to speak as a motivational speaker at TEDxCIC, UN Women & Arab’s League Innovation (Her Story), and the French Institute panel in the women’s international day.

I recently shifted my career to become a digital marketing and communication expert.

My short-term plan is to make my own fingerprint in this challenging field and establish my own digital marketing firm covering Africa and the Middle East.

2- HR Revolution Middle East Magazine: Can you please tell us what did you love most in each job and also a lesson that you have learnt from each?

Germeen El Manadily: As a Publisher, I loved the fact of shedding the light on hidden people’s talent in writing, developing their skills, and giving them the opportunity to be introduced to the world. Being a TV presenter, I was introduced to a completely different community which gave me the chance to represent women of my age to the world. Currently, I find the digital marketing field very interesting as you play a major role in business development in a variety of fields; hence, in digital marketing you have the capability to be introduced to multiple fields at the same time, and you have to understand, compete, and plan a strategic map to grow this business in a specific period of time.

3- HR Revolution Middle East Magazine: As a TV Presenter you do a lot of multi-tasking even if on air. Can you please tell us what was the most challenging thing about that job?

Germeen El Manadily: Time is the most challenging thing as a TV presenter. You must be able to communicate your ideas with your audience effectively in a specific period.

4- HR Revolution Middle East Magazine: As you have worked 6 years in publishing, what do you believe are the common challenges facing this industry these days? What are your advice and suggested solutions?

Germeen El Manadily: Translation is a major defect in the field of publishing. Considering foreign literature occupies a big portion of the Middle East market. Professional translation needs to be further developed.

5- HR Revolution Middle East Magazine: As a Digital Marketing Expert, how do you believe this profession is especially important in today’s business world?

Germeen El Manadily: After the COVID-19 Pandemic, the world came to the realization that social media has a huge influence on business development, even when real physical marketing was absent.

6- HR Revolution Middle East Magazine: Since your next plan is to establish your own startup, what are the skills, talents, and personalities that you will be looking for in the market to recruit?

Germeen El Manadily: Creativity and time orientation in applicants.

7- HR Revolution Middle East Magazine: At such age you have accomplished many things in your career, what about your personal life? Tell us a personal challenge that you have faced in your life and how did you overcome it and what did you learn from it?

Germeen El Manadily: Leaving my home city and family at my early years of life to start my business journey. Aiming high in my life and trying to hit my targets was my driving force for these challenges. Nothing is impossible.

8- HR Revolution Middle East Magazine: Last but not least, as a Leader, how do you work on motivating yourself and sustaining your happiness at work?

Germeen El Manadily: Self-reward is the key in keeping your motivation up and building your self-esteem.

Thank You

Continue Reading

Recent Posts

Corporate3 days ago

Q&A with Yasmine Yehia | MEA Employer Branding Manager at Schneider Electric, Life Coach & Consultant

Interviewer: Mahmoud Mansi “To be able to have a strong brand, you need to start from within – you need...

Magazine1 week ago

Stevie Awards Winners’ Articles Series – Eng. Abeer Mahmoud Ramadna

“Continuous Learning, adopting innovation & creativity and teamwork are among the guiding principles of success and excellence in the government...

Civil Work1 week ago

مقابلة صحفية مع إيناس عبدالقادر – مهندسة نسيج ومتحدثة في مؤتمر تيدكس وادمدني بالسودان

صحافة: محمود منسي ثورة الموارد البشرية: إيناس لديك العديد من الخبرات في مجالات مختلفة، هل يمكن أن تعطينا نبذة عن...

Articles2 weeks ago

Stevie Awards Winners’ Articles Series – Asiacell

“Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities...

Interviews2 weeks ago

Q&A with Germeen El Manadily; TV Presenter | Publisher | Digital Marketing Expert | TEDx Speaker

Interviewer: Mahmoud Mansi “After the COVID-19 Pandemic, the world came to the realization that social media has a huge influence...

Interviews2 weeks ago

Interview with Stephanie Runyan, PHR, the Director of Learning for the HR Certification Institute

“HR professionals must be prepared for anything.  The roles of HR professionals continually change, there will be a continued need...

Interviews2 weeks ago

Q&A with Mahmoud Sami Ramadan – Digital Advertising Specialist, Dubai

Interviewer: Mahmoud Mansi “I am going around and discovering and jumping from one field to another, to be able to...

Articles3 weeks ago

Qisaty Project & Developing Talent in Children with Special Needs in Egypt

Edited By: Mahmoud Mansi Qisaty Project – founded by Mona Lamloum – was launched on 26th December 2019 to support...

Articles4 weeks ago

Stevie Awards Winners’ Articles Series – Kuveyt Türk Participation Bank Case

“Each institution’s culture is unique. Employee culture and corporate culture should create a common blend” Nomination: Stevie Internal Communication Bronze...

Civil Work1 month ago

Q&A with Sherihan Elkamash; Researcher at the Center of Strategic Studies, Bibliotheca Alexandrina & Charity Activist

Interviewer: Mahmoud Mansi “I am always trying to not lead members, but inspire them and gain their trust by encouraging...

Categories

Trending