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Triumph over Tragedy

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Written by: Dr. M. Amr Sadik

Edited & Published by: Mariham Magdy

This is a real case demonstrating the strategic worth of Human Resources Management, which took place in a manufacturing organization.

One day in the early August 2006, the phone rang in my office. I was asked to go to the Chairman’s office along with the Vice President for an important meeting. As a matter of fact, those types of meetings most of the time are useless and end with no conclusion, and I hate to attend without pre-meeting agenda and/or without knowing what I’m supposed to contribute with or get out of it. All speculations went through my head, as I have just started this new assignment in early July, what went wrong?

At the Chairman’s office and over a cup of espresso, he addressed this question:

What would you do if the performance evaluation system does not work the way it is supposed to be, taking into account that we have tried to adopt several evaluation systems in the past years, but they all failed to produce the right results. Moreover, employees are frustrated with the results, morale is very down, many of our good people are thinking to resign, and of course, their performance is at the bottom level.”

There was no right or wrong answer to that question in my mind, but simply I have to think, act and evaluate differently. However, I have to provide some sort of provoking statements so they can give me time to investigate and analyze causes.

In straightforward answer to the Chairman and his Vice President I said:

There are no magic answers! And, I do not have a bag full of magic tricks, and most probably the systems have failed because you were copycatting other systems as is! Instead of imitating systems from here and there, you should have adopted and adjusted them first to your own environment and culture or even perhaps develop a complete new system“. A period of silence from both of them.

Anyway, we left the Chairman’s office wondering what we are going to do to overcome this tragedy.

We know that nobody likes performance evaluation systems too much. Managers find them unworkable and uncomfortable. Many experts think we should scrap them altogether. Employees do not hate the evaluation, but they hate how we evaluate them. Performance evaluation is often perceived as a technique of personnel administration, to a great extent this is a fact.

Back to my office and sitting with the HR team trying to understand what went wrong, and after a full investigation about the reasons of failure, I came to know that the implementation of 360 degree Performance System was very much wrong and as well as other performance evaluation systems they have used in the past.

I am a great believer that HR can do far better things rather than just copying systems from different companies, and that was the main reason behind the failure of performance system in this company.

As the company was going into a mega project to move from family business approach to corporate approach, we thought to create something unique that will differentiate them from other competitors.

I called for a meeting with the Chairman, VP, and the executive directors to get their reaction and then commitment on what HR is going to do. Before that, I came to know that the Vice President is a fan of the late Peter Drucker principles of Management by Objectives, so called MBO, and therefore I have decided to gain his vote during the meeting by adopting MBO in the performance evaluation criteria.

We have decided to create an in-house Performance Management System so called Panoramic Evaluation System using several concepts from all different approaches, and will involve everyone in the development of such system. It is a crazy idea, but I was convinced of its applicability!”

In a brainstorming session, we have agreed to evaluate our people on the following five (5) levels parameters:

Each level will be assigned a different weight factor.

A new question aroused, who will going to develop the company values and the core competencies? Spontaneously I said we will do it ourselves, our employees; as the principle idea to develop the Panoramic Evaluation System, is that all employees, labors to directors will participate in developing the system in which they will be evaluated on. The Chairman and all directors agreed.  

Furthermore, we agreed to use the company’s brand name as a catalyst. Through the employee competition, we have requested all employees to provide the best phrases that represent every letter of our trademark. Best statements was financially rewarded during annual staff party.

On a later stage, middle and top-level executives came together in a full-day workshop to convert these statements into actions and behaviors, so that we can measure them numerically.

In order to come with the core competencies we went further. We have decided to engage local business school, particularly those students who are interested in HRM and doing their postgraduate thesis. The result was overwhelming.

The core competencies that were developed by one of the students were approved by the business school to be the module for the similar manufacturing organizations in the country. Moreover, that student was hired in the company to manage the Performance Management System after the graduation.

So far, we have established our values, core competencies, and only five (5) major and critical job tasks was refined and agreed upon from the job descriptions, we called them job effectiveness description, in which we will use them on evaluating our people. 

As for MBOs’ and Projects, we further agreed that every member will have (3) annual objectives and one unique project, and in order to have consensus from all employees, HR have conducted employees’ opinion survey.

It took some time and dedication to develop this comprehensive program, but the results were magnificent as follow:

  1. Saving of a substantial amount in consultation that was estimated above US$250’000
  2. Achieved two distinctive awards; Organization with Innovative HR Practices & Best Continuous HR Strategy at Work

Remember, every accomplishment starts with the decision to try, and ability is what you are able to do, motivation determines what you do, and attitude decides how well you do it.

Articles

How did the International Certification from the HRCI change your career?

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Testimonials from Certified HR Professionals in the Middle East

Journalism: Menna Hamdy

Mostafa Gallal (PHRi, Egypt) – Recruitment Manager at Al Ezz Dekheila Steel

“The most important thing about the certification content is that it helps us to understand the HR science from a global perspective. In addition, to updating us about the new HR trends.

Most of us don’t practice at work all the HR functions, so it allows me to learn about all the HR functions.

Being certified gave me the opportunity to take a role in many projects, as well as participating in many events that added a real value for me.

My mindset started to think about top management decisions and how I can solve the regular issues that happens between top management and unions. I learnt that when proposing any new idea, I should take into consideration how to apply it in a way that fits my company culture

I would advise HR professionals when approaching their HRCI Certifications content study; to try to understand the practical way of each module, and to get acquainted with the HR Expressions and abbreviations as they are very important; they have to study them very well.”

Ezzddin Malek (SPHRi – PHRi, Egypt) – HR Manager at Misr Capital S.A.E

“I acquired my PHRi and SPHRi certifications in 2017 and it gave me an edge to make 2 steps up in my career from senior HR specialist in 2017 to Head of HR in a multinational company within just 2 years and I was chosen by HRCI to be an exam development panelist since 2018.”

Mina Adel (PHRi, Egypt) – HR Manager at IRAM JEWELRY

“Knowing the latest internationally applied methods of human resource management and being a certified practitioner from the premier human resources certification institute (HRCI) made me qualified to undertake larger tasks and assume advanced responsibilities in the field of human resources”

Mohannad Albashabsheh (SPHRi- PHRi, Jordan) – HR & Training Section Head in JBC

“Practicing HR Professionally is an outstanding responsibility. Being SPHRi certified facilitated for me the knowledge, skills, attitude and resulting power to be successful HR Professional”

Dana Hasan (PHRi, Jordan) – TA, LD Section Head

“I have got my first HRCI certification in 2014, then I got my recertification in 2017 as PHRi. Getting such certification helped me to grow in my HR career, stand as a distinguished HR professional in international and multinational companies. 

One of the main reasons that enabled me to work for big companies and be a business partner is having a professional certification.

I advise each professional: Invest in yourself, strengthen your experience with knowledge”

Mariham Magdy (PHRi, Egypt) – HR, Strategy and Management Consultant & Trainer

“As an HR Trainer & Consultant I believe that one of the most important benefits of the International Certification by the HRCI is how efficiently it builds the mind-set of the HR professionals acquainting them with the technical know-how for HR, spoken and standardized in an international language.

The HRCI exerts sound efforts to provide learners with valuable framework that can help them understand technically correct the processes of the different HR functions.

The HRCI Certification enabled me to understand the HR science from an international perspective, which gave me confidence in my work as an HR practitioner and Trainer.

The knowledge learnt throughout the certifications content designs for us a reliable road-map for the right steps to follow for decision making in HR.

I strongly recommend the certification for each professional aiming to progress his/her career in the HR field. Take a step today that you will thank yourself for it tomorrow”

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Magazine

Interview with Eureka (ICS Learn Student) Customer Service Agent – Qatar Airways

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Interviewer: Mariham Magdy

1. HR Revolution Middle East: Welcome to HR Revolution Middle East Magazine. It’s a great pleasure to have the opportunity to make this interview with you.

What special recommendations would you share with CIPD students to encourage them to progress in their study?

ICS Learn Student:

Going through a period of change is very challenging and emotionally draining with the end outcome almost always unforeseeable. Everything seems to be unpredictable, but that is okay! Take some time to adapt to this new situation, accept it as positive reinforcement to yourself. Add value to yourself. Break through the situations in life. Continuing to learn will bring you academic and professional value to be the person whom you always want to be.

2- HR Revolution Middle East: How did the online set-up provided by ICS learn supported you to finish your CIPD Certification?

ICS Learn Student:

As a CIPD student, I am very glad that I choose ICS Learn as my platform. The online set-ups are very easy to go through and convenient to manage time. Especially as I am a full-time worker, it is very challenging to manage time for study or attend classes. However, ICS Learn supports you with recorded classes and fast responsive tutor support. That connection always made me feel that I was in a live classroom.

3- HR Revolution Middle East:  To what extent do you believe that the CIPD has helped you to progress on your professional path and opened new doors for different career opportunities?

ICS Learn Student:

CIPD is an internationally recognised professional body. Most employer’s value and recognize the professional certification of CIPD. Being a CIPD Member gives professional values to my CV, especially in the field of Human Resources Management.

4- HR Revolution Middle East: How did your HR practice at your organization changed after acquiring the CIPD certification?

ICS Learn Student:

My organization recognized me as an HR student as I am successfully achieving my professional qualifications with CIPD. I feel more confident as they look at me as someone whom they can rely on professionally at any given task.

5- HR Revolution Middle East: What special support have you received from your Tutors at ICS Learn that evidently helped you to finalize your certification?

ICS Learn Student:

During my study period, the support that I received from all ICS Learn tutors is special. Personalized feedback with regards to any assessments helped to achieve pass grades. I highly appreciate that all my tutors are available to answer or clarify any inquires related to my assignments or theoretical doubts in the one-to-one online chat forum.

6- HR Revolution Middle East: The online administrative support is one of the most important things an online global learner need, how was it flexible to proceed with such important certification through the online platform of ICS Learn?

ICS Learn Student:

ICS Learn is one of the best and most recommended online learning providers. The online admin support is a click away as we all are connected in different time zones in the world. That is very important as an online global learner. They do not only support academically but also technically. As a path connecter to the CIPD body, ICS Learn have a very professional admin team.

7- HR Revolution Middle East: How did your problem-solving techniques changed in dealing with HR challenges after finalizing your CIPD certification?

ICS Learn Student:

As an HR student, a CIPD qualification will enrich you with academic techniques. I have improved lots of skills that are helping me to handle challenges in a patient and professional manner. All the studies are practical scenarios rather than theoretical ones which allows me to improve as an individual and improve my behaviours as a people person.

8- HR Revolution Middle East: What would be your next academic degree in mind after the CIPD?

ICS Learn Student:

I would like to do a master’s degree in Human Resources Management.

9- HR Revolution Middle East: Do you believe HR/L&D professionals shall create communities of practice to encourage one another in finalizing their CIPD certifications and nurture the profession that way?

ICS Learn Student:

Yes, I do believe so. Being connected to a community that is driven by the same goals and targets is encouraging. It also helps to build confidence and practice some of the professional behaviours by supporting each other. Sharing each other’s knowledge and giving feedback and different viewpoints always achieves a better outcome.

10- HR Revolution Middle East: What are the needed competences for an HR professional to excel in his/her CIPD studies?

ICS Learn Student:

The field of HR is dynamic and our ability to process and understand it requires self-motivation. Growing in your job means being receptive to new ideas, wherever they may come from. HR professionals who never stop learning are well-positioned to translate well thought out industry trends and data into actionable insights. CIPD is the perfect gateway to our dream career. They support choosing the right course to up-skill your HR practice and stay motivated remotely.

THANK YOU

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Articles

تعاون بين شباب السودان ومصر لتنظيم النسخة الثامنة لتيدكس ودمدني بالسودان

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شباب من مصر والسودان يترجموا التعاون بين البلدين الشقيقين في المشاركة في تنظيم النسخة الثامنة لمؤتمر تيدكس ودمدني بالسودان.

يعتبر شهر مارس بكل عام بمدينة ودمدني السودانية شهر مختلف ومتميز وذلك لأنه على مدى 7 أعوام متتالية يشهد على تنظيم حدث لمؤتمر تيدكس العالمي، وجاءت النسخة الثامنة التي كانت بيوم 27 مارس 2021 نسخة متميزة ومنفردة بجمال أفكارها ومشاريعها وتنظيمها الذي تم الأشراف عليه من البلدين الشقيقين، وكانت المشاركات شاملة لكل المجالات التي تهدف لتنمية المجتمع والفرد ونذكر منها:

ياسمين يوسف (جمهورية السودان) تحدثت عن تحديها للإعاقة ووقوفها ضد المجتمع ودفاعها عن حقوقها في التعليم وكيف استطاعت أن تتجاوز كل تلك الصعاب بإرادة قوية حتى تم تسميتها باسم صاحبة الإرادة وتعتبر ياسمين الآن من الشخصيات الملهمة في السودان.

تحدث محمود منسي (جمهورية مصر العربية) على أعادة بناء الدول والمجتمعات بعد الثورات وجاء الموضوع مناسباً للمرحلة التي يمر بها السودان الشقيق وأستطاع محمود إلهام الشباب السوداني لأخذ دور في بناء البلد وذلك بتفاعلهم مع موضوعه.

تحدث كذلك أحمد رجب (جمهورية مصر العربية) على فكرة رقصة التانجو وعلاقتها بالإدارة والقيادة داخل المؤسسات.

وكذلك سها هيكل (جمهورية مصر العربية) وجهت رسالة توعوية للمجتمع لتغير نظرته تجاه الفنيين باعتبارهم شريحة مهمة في المجتمع، وأن محاربة العنصرية والتمييز في شتى مجالات العمل.

بينما وعد عصام (جمهورية مصر العربية) تحدثت عن الصعوبات التي تواجه طلاب الثانويات خصوصاً في تعلم اللغة الإنجليزية وكيفية التغلب عليها بنصائح سهلة بسيطة ومباشرة ووضحت وعد أن اللغة عبارة عن مهارات تكتسب وتمارس.

ياسمين يوسف (جمهورية السودان) تحدثت عن تحديها للإعاقة ووقوفها ضد المجتمع ودفاعها عن حقوقها في التعليم

ومن المشاركين كذلك من البراء عثمان (دولة الأمارات العربية المتحدة) الذي تحدث عن تجربته مع الاكتئاب وكيف استطاع تجاوزه بتوجيه طاقته تجاه ممارسة هوايته وهي الموسيقى وكيف أن ممارسة الموسيقى تساعد على التوازن النفسي.

فاطمة أحمد (جمهورية السودان) التي دعت للمحبة والسلام وتقبل الاّخر لبناء سودان جديد مستعرضة تجربة رواندا.

وكذلك تحدثت ماب خالد (جمهورية السودان) على أهمية التوعية بالعلاج النفسي وتجربتها في إقناع الحكومة لتضمين العلاج النفسي في التأمين الصحي وتوعية المواطنين بالصحة النفسية.

وعن السياحة تحدث بشغف محمد مجذوب (جمهورية السودان) وعن تاريخ السودان الذي يمتد ل 7000 سنة وعن حضارة الفراعنة داعياً الحكومة للترويج للسياحة في السودان معتبرا مؤتمر تيدكس مدني مؤتمراً يساهم في دفع عجلة السياحة بالبلاد وذلك للمشاركة الكبيرة من المتحدثين والجمهور من المناطق المختلفة.

وتحدثت أصغر المشتركات أسيل يوسف (جمهورية السودان) عن إمكانية استغلال الموهبة لمصدر دخل وتنميتها بالممارسة داعية شباب جيلها لحذو طريقها وختمت خنساء سيربال (جمهورية السودان) المؤتمر بحديثها على دور الممرض في المنظومة الطبية.

بالإضافة إلى الإعلامي إيهاب مجدي من مصر معد ومقدم فقرات برنامج المؤتمر، بالمشاركة مع الإعلاميين السودانيين خالد علي وآية عابدين.

وبختام المؤتمر قدم محمود منسي درع الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري للمنظم د. وائل العائد الذي شكر بدوره الأكاديمية العربية على دورها الكبير في إنجاح المؤتمر باعتبارها الشريك الأساسي وشكرها للمنحة التي تم تقديمها للمؤتمر وقام كذلك بتوجيه الشكر لكل الجهات التي ساهمت في إنجاح المؤتمر:

السيدة مونيكا وحيد، ممثل شركة تاركو للطيران مكتب مدني

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