2017 was a year of innovation for TEDxSmouha, starting with a new structure for our family and passing by the core idea for our mega event of the year. Although our timeline was seriously crammed, the result of so much brainstorming was something so common yet very specific, it’s Syzygy. To say the truth, the term was quiet ambiguous even for us at first, but we later on discovered how greatly weaved the concept is in each of our lives. The process of brainstorming was solely dependent on our creativity, but on a wide scaled survey carried out by the coaching team to have a better understanding of our society and what it would like to hear. The first meaning of this word is the alignment of the Sun, the earth and either a planet or the moon together and that’s the new information that we’d like to add to your dictionary. While the second meaning is, putting it in the simplest form, a connection between two things, whether they’re alike or opposites, they complete each other.
After the idea has been approved and after many meetings to clarify and strengthen it in the minds of the members of every committee, it was finally time for the OPM committee to start working, specifically the Social Media team. As per the new structure, a project manager was chosen and along with the team, which he chose, the online campaign was planned down to the very last detail. Like any TEDx in the world, we aim for a serious audience, one that understands the value that we try so hard to deliver perfectly, therefore the campaign wasn’t a normal one. It held within its folds a story, more accurately, a puzzle. The purpose of this was to reveal as many worthy minds as possible, people who care enough to think.
The campaign started with a few posts starting the plot of the story followed by video teaser and finally the puzzle itself. Despite this campaign not achieving the targeted goals due to it’s being hard to understand, we delivered another value that was given through this campaign by exposing people to Morris Code which was the key to the puzzle and WWII which was the theme of the campaign. Basically, the story was about a lost soldier who was held captive by the Nazis and his journey in their dungeons during the war and at the end of each post there was code.
