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The 5 DYSFUNCTIONAL Relationships in Recruitment (and how to fix them for a better hiring process)

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Technology alone won’t bring about digital transformation of recruitment; we need group therapy and a major shift in mentality.

Written By: Basil Fateen

Four years ago, I walked into a battlefield.

Prior to starting HireHunt, my work revolved around coming up with solutions to different problems and building the software to make it happen.

So when I decided to step out and start my own business, the most recurring piece of advice I received was to find a real problem to solve.

And oh boy, did I find one.

It was a problem so complex and fascinating that it lured me in, like a blue light attracting a fly. It’s now years later and I’m still mesmerized by the enticing glow as it electrocutes me again and again. Hey that smells great, is someone cooking something? Oh, that’s me.

HireHunt came armed with a different approach, advanced technologies and an outsider’s mindset.

Naturally, I expected that there would be opposing forces to what we were doing.

I expected to be in a western style shoot-out with the traditional job-boards. What I discovered was a royal rumble in a clown car at a traveling circus.

This tragic ‘comedy of errors’ stars the HR department, hiring managers, job-seekers, the Upper management executives and recruitment software vendors.

It’s my humble opinion that addressing the issues plaguing these relationships is the final key to catalyzing the full digital transformation of HR that is so desperately needed.

Until then, the technology is ready and waiting.

1- Hiring Manager vs. HR Team

Like a spark in a womb, it begins with the job requisition request from a hiring manager.

In no time, that cute little spark will become a dashing employee in a suit (or pantsuit) who comes late and spends their time looking busy while they’re actually looking for their ‘next opportunity’ online. Aww. They grow up so fast.

But that spark is sometimes doomed from the start, because the hiring manager and internal HR team are at odds and start off on the wrong foot.

Inability to articulate who can do the job and what skills they need to have is the first major friction point. Sometimes they may fall back on a similar job description with little insight into the conflicting and absurd requirements and perhaps the train-wreck it caused when used in previous job posts because they’re not even tracking that data.

So the hiring manager puts pressure on the HR who may not understand the role as well as they do and will inevitably send irrelevant candidates their way and start the ping pong game of approved/rejected email threads that everyone loves so much.

The HR feels the manager is being unreasonable with their expectations and the manager will feel the HR is not doing their job by providing great candidates for the role. The more time passes, the more lost revenue for the manager, the more stressed he gets, the more snide he becomes with communication and feedback and the more the HR becomes unwilling to exert effort for the vacancy and starts praying for the manager to develop arthritis. And so on.

Solution: reduce unnecessary communication problems, time lost, objectivity and bias from the initial shortlisting process and allow the hiring manager to access talents directly with HR monitoring and facilitating.

2- Job-seeker vs. Employer

This one is pretty straightforward.

Who here can really say that when they start applying they are embarking on a positive experience and hear back soon with relevant feedback after applying? And which hiring manager is not whining about ‘shortage of talents’?

Most of the time it’s a frustrating nightmare for everyone involved.

Putting applicants through a long strenuous process where they are inputting the same things over and over (which are already in their CV usually) or solving mind-bending psychometrics when you have no intent on even reviewing them because you hire by referrals mainly? Or you only hire from select universities? That’s pretty cold.

Accepting interviews and then not showing up without even an excuse? That’s borderline evil.

For a more comprehensive breakdown watch this:

https://www.facebook.com/hirehunt/videos/2242441959174383/

Solution: there must be a system of accountability in the job-hunting process. Everything positive you do should transfer and help you move forward, without bias.  Abusers (both applicants and employers) should be warned and then flagged publicly.

3- HR vs. Upper Management

The HR department is under more pressure than ever to achieve so much, yet they are usually the most ill-equipped department without the necessary tools, budgets and resources to meet their targets.

When there is not a strong HR C-suite leader representing the best interests of the department, they are trapped in a web of under-appreciation and consistent feeling of underperforming.

Solution: The biggest shift that can happen here is for the upper management to understand that HR should be a strategic department, not an administrative one. So provide them with the tools that handle the time consuming administrative tasks so they can focus on the high impact strategic ones that will ultimately impact everything from the revenue to the reduced turnover and quality of hire.

4- HR manager vs. The Recruitment Team

I once demoed HireHunt for the manager of a manger bank, who after seeing all the levels of automation snidely exclaimed, “Wel bahayem dol ana me3ayenhom leh?” (And so what do I do with those mules out there?) He was referring to his recruitment team.

It was hard not to reply ‘you won’t need as many mules’. But the reality is, I was thinking that this guy was a major mule. If he viewed his team in this fashion, then you can imagine the cycle of abuse that occurs and why every person who comes in for an interview will end up hating this company before even working there.

Solution: when automations can enable the team to be more effective and the data/reports is presented accurately the HR manager to streamline the entire process then efficiency increases drastically.

Go from a mentality of sheep-herder herding sheep to a maestro leading an orchestra.

5- HR vs. Recruitment Platforms

That’s right. As someone who started a recruitment software startup I can tell you with certainty that the trust between organizations and the people who sell them software solutions is severely eroded.

Why? Because so many “solutions” are full of crap and have promised them the world and then under-delivered.

Traditional job boards claim they have “millions of CVs” yet they know that most of them are outdated and irrelevant and only a small fraction will hire from them. Often they take part in the bias instead of countering it, because that’s how they make money.

The “smart AI powered solutions” claim that they can replace recruiters entirely and they can know candidates better than they know themselves. Nonsense. Most of these solutions don’t even use AI.

So in the middle of all these con artists and opportunists, any new B2B software claims will be met with a high degree of skepticism. The more grandiose the claim, the more skeptical they will be.

At the same time, I can’t tell you how often I see HR leaders get on stages and talk about ‘Digital Transformation’, yet when it comes time for them to try a new technology they get agitated and make excuses.

Solution: There will be a lot said for authenticity in product, sales and marketing in the coming phase to differentiate the innovators from the scammers. User experience should be at the core of the product, not the features and smart technology. Stop hiding behind ‘contact us for demo’ and let organizations really test your solution so they can know if you are the real deal. Software vendors need to make it easy for organizations to use the software, not just be impressed in the demo. Transparency and real success stories based on quantitative results is the only way to earn back the trust.

There will never be a one-size-fits-all solution to recruitment. Just like there will never be one solution for “medicine” or “good health”. It’s a complex ecosystem that requires true collaboration between all parties and technologies. I believe the digital transformation of how talents and opportunities connect will be one of the major inflection points in our current age that will have a massively positive domino effect on society at large.

At HireHunt, we’re focused on continuously innovating our online solutions to be a force pushing this transformation forward, supported by our hyper-realistic, anti-inspirational online content. Now screening applications in 9 global markets and with millions of views, so far so good, but the real transformation of mentality is just getting started.

Until then, join me. I’m heading towards this amazing blue light.

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How did the International Certification from the HRCI change your career?

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Testimonials from Certified HR Professionals in the Middle East

Journalism: Menna Hamdy

Mostafa Gallal (PHRi, Egypt) – Recruitment Manager at Al Ezz Dekheila Steel

“The most important thing about the certification content is that it helps us to understand the HR science from a global perspective. In addition, to updating us about the new HR trends.

Most of us don’t practice at work all the HR functions, so it allows me to learn about all the HR functions.

Being certified gave me the opportunity to take a role in many projects, as well as participating in many events that added a real value for me.

My mindset started to think about top management decisions and how I can solve the regular issues that happens between top management and unions. I learnt that when proposing any new idea, I should take into consideration how to apply it in a way that fits my company culture

I would advise HR professionals when approaching their HRCI Certifications content study; to try to understand the practical way of each module, and to get acquainted with the HR Expressions and abbreviations as they are very important; they have to study them very well.”

Ezzddin Malek (SPHRi – PHRi, Egypt) – HR Manager at Misr Capital S.A.E

“I acquired my PHRi and SPHRi certifications in 2017 and it gave me an edge to make 2 steps up in my career from senior HR specialist in 2017 to Head of HR in a multinational company within just 2 years and I was chosen by HRCI to be an exam development panelist since 2018.”

Mina Adel (PHRi, Egypt) – HR Manager at IRAM JEWELRY

“Knowing the latest internationally applied methods of human resource management and being a certified practitioner from the premier human resources certification institute (HRCI) made me qualified to undertake larger tasks and assume advanced responsibilities in the field of human resources”

Mohannad Albashabsheh (SPHRi- PHRi, Jordan) – HR & Training Section Head in JBC

“Practicing HR Professionally is an outstanding responsibility. Being SPHRi certified facilitated for me the knowledge, skills, attitude and resulting power to be successful HR Professional”

Dana Hasan (PHRi, Jordan) – TA, LD Section Head

“I have got my first HRCI certification in 2014, then I got my recertification in 2017 as PHRi. Getting such certification helped me to grow in my HR career, stand as a distinguished HR professional in international and multinational companies. 

One of the main reasons that enabled me to work for big companies and be a business partner is having a professional certification.

I advise each professional: Invest in yourself, strengthen your experience with knowledge”

Mariham Magdy (PHRi, Egypt) – HR, Strategy and Management Consultant & Trainer

“As an HR Trainer & Consultant I believe that one of the most important benefits of the International Certification by the HRCI is how efficiently it builds the mind-set of the HR professionals acquainting them with the technical know-how for HR, spoken and standardized in an international language.

The HRCI exerts sound efforts to provide learners with valuable framework that can help them understand technically correct the processes of the different HR functions.

The HRCI Certification enabled me to understand the HR science from an international perspective, which gave me confidence in my work as an HR practitioner and Trainer.

The knowledge learnt throughout the certifications content designs for us a reliable road-map for the right steps to follow for decision making in HR.

I strongly recommend the certification for each professional aiming to progress his/her career in the HR field. Take a step today that you will thank yourself for it tomorrow”

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Interview with Eureka (ICS Learn Student) Customer Service Agent – Qatar Airways

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Interviewer: Mariham Magdy

1. HR Revolution Middle East: Welcome to HR Revolution Middle East Magazine. It’s a great pleasure to have the opportunity to make this interview with you.

What special recommendations would you share with CIPD students to encourage them to progress in their study?

ICS Learn Student:

Going through a period of change is very challenging and emotionally draining with the end outcome almost always unforeseeable. Everything seems to be unpredictable, but that is okay! Take some time to adapt to this new situation, accept it as positive reinforcement to yourself. Add value to yourself. Break through the situations in life. Continuing to learn will bring you academic and professional value to be the person whom you always want to be.

2- HR Revolution Middle East: How did the online set-up provided by ICS learn supported you to finish your CIPD Certification?

ICS Learn Student:

As a CIPD student, I am very glad that I choose ICS Learn as my platform. The online set-ups are very easy to go through and convenient to manage time. Especially as I am a full-time worker, it is very challenging to manage time for study or attend classes. However, ICS Learn supports you with recorded classes and fast responsive tutor support. That connection always made me feel that I was in a live classroom.

3- HR Revolution Middle East:  To what extent do you believe that the CIPD has helped you to progress on your professional path and opened new doors for different career opportunities?

ICS Learn Student:

CIPD is an internationally recognised professional body. Most employer’s value and recognize the professional certification of CIPD. Being a CIPD Member gives professional values to my CV, especially in the field of Human Resources Management.

4- HR Revolution Middle East: How did your HR practice at your organization changed after acquiring the CIPD certification?

ICS Learn Student:

My organization recognized me as an HR student as I am successfully achieving my professional qualifications with CIPD. I feel more confident as they look at me as someone whom they can rely on professionally at any given task.

5- HR Revolution Middle East: What special support have you received from your Tutors at ICS Learn that evidently helped you to finalize your certification?

ICS Learn Student:

During my study period, the support that I received from all ICS Learn tutors is special. Personalized feedback with regards to any assessments helped to achieve pass grades. I highly appreciate that all my tutors are available to answer or clarify any inquires related to my assignments or theoretical doubts in the one-to-one online chat forum.

6- HR Revolution Middle East: The online administrative support is one of the most important things an online global learner need, how was it flexible to proceed with such important certification through the online platform of ICS Learn?

ICS Learn Student:

ICS Learn is one of the best and most recommended online learning providers. The online admin support is a click away as we all are connected in different time zones in the world. That is very important as an online global learner. They do not only support academically but also technically. As a path connecter to the CIPD body, ICS Learn have a very professional admin team.

7- HR Revolution Middle East: How did your problem-solving techniques changed in dealing with HR challenges after finalizing your CIPD certification?

ICS Learn Student:

As an HR student, a CIPD qualification will enrich you with academic techniques. I have improved lots of skills that are helping me to handle challenges in a patient and professional manner. All the studies are practical scenarios rather than theoretical ones which allows me to improve as an individual and improve my behaviours as a people person.

8- HR Revolution Middle East: What would be your next academic degree in mind after the CIPD?

ICS Learn Student:

I would like to do a master’s degree in Human Resources Management.

9- HR Revolution Middle East: Do you believe HR/L&D professionals shall create communities of practice to encourage one another in finalizing their CIPD certifications and nurture the profession that way?

ICS Learn Student:

Yes, I do believe so. Being connected to a community that is driven by the same goals and targets is encouraging. It also helps to build confidence and practice some of the professional behaviours by supporting each other. Sharing each other’s knowledge and giving feedback and different viewpoints always achieves a better outcome.

10- HR Revolution Middle East: What are the needed competences for an HR professional to excel in his/her CIPD studies?

ICS Learn Student:

The field of HR is dynamic and our ability to process and understand it requires self-motivation. Growing in your job means being receptive to new ideas, wherever they may come from. HR professionals who never stop learning are well-positioned to translate well thought out industry trends and data into actionable insights. CIPD is the perfect gateway to our dream career. They support choosing the right course to up-skill your HR practice and stay motivated remotely.

THANK YOU

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تعاون بين شباب السودان ومصر لتنظيم النسخة الثامنة لتيدكس ودمدني بالسودان

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شباب من مصر والسودان يترجموا التعاون بين البلدين الشقيقين في المشاركة في تنظيم النسخة الثامنة لمؤتمر تيدكس ودمدني بالسودان.

يعتبر شهر مارس بكل عام بمدينة ودمدني السودانية شهر مختلف ومتميز وذلك لأنه على مدى 7 أعوام متتالية يشهد على تنظيم حدث لمؤتمر تيدكس العالمي، وجاءت النسخة الثامنة التي كانت بيوم 27 مارس 2021 نسخة متميزة ومنفردة بجمال أفكارها ومشاريعها وتنظيمها الذي تم الأشراف عليه من البلدين الشقيقين، وكانت المشاركات شاملة لكل المجالات التي تهدف لتنمية المجتمع والفرد ونذكر منها:

ياسمين يوسف (جمهورية السودان) تحدثت عن تحديها للإعاقة ووقوفها ضد المجتمع ودفاعها عن حقوقها في التعليم وكيف استطاعت أن تتجاوز كل تلك الصعاب بإرادة قوية حتى تم تسميتها باسم صاحبة الإرادة وتعتبر ياسمين الآن من الشخصيات الملهمة في السودان.

تحدث محمود منسي (جمهورية مصر العربية) على أعادة بناء الدول والمجتمعات بعد الثورات وجاء الموضوع مناسباً للمرحلة التي يمر بها السودان الشقيق وأستطاع محمود إلهام الشباب السوداني لأخذ دور في بناء البلد وذلك بتفاعلهم مع موضوعه.

تحدث كذلك أحمد رجب (جمهورية مصر العربية) على فكرة رقصة التانجو وعلاقتها بالإدارة والقيادة داخل المؤسسات.

وكذلك سها هيكل (جمهورية مصر العربية) وجهت رسالة توعوية للمجتمع لتغير نظرته تجاه الفنيين باعتبارهم شريحة مهمة في المجتمع، وأن محاربة العنصرية والتمييز في شتى مجالات العمل.

بينما وعد عصام (جمهورية مصر العربية) تحدثت عن الصعوبات التي تواجه طلاب الثانويات خصوصاً في تعلم اللغة الإنجليزية وكيفية التغلب عليها بنصائح سهلة بسيطة ومباشرة ووضحت وعد أن اللغة عبارة عن مهارات تكتسب وتمارس.

ياسمين يوسف (جمهورية السودان) تحدثت عن تحديها للإعاقة ووقوفها ضد المجتمع ودفاعها عن حقوقها في التعليم

ومن المشاركين كذلك من البراء عثمان (دولة الأمارات العربية المتحدة) الذي تحدث عن تجربته مع الاكتئاب وكيف استطاع تجاوزه بتوجيه طاقته تجاه ممارسة هوايته وهي الموسيقى وكيف أن ممارسة الموسيقى تساعد على التوازن النفسي.

فاطمة أحمد (جمهورية السودان) التي دعت للمحبة والسلام وتقبل الاّخر لبناء سودان جديد مستعرضة تجربة رواندا.

وكذلك تحدثت ماب خالد (جمهورية السودان) على أهمية التوعية بالعلاج النفسي وتجربتها في إقناع الحكومة لتضمين العلاج النفسي في التأمين الصحي وتوعية المواطنين بالصحة النفسية.

وعن السياحة تحدث بشغف محمد مجذوب (جمهورية السودان) وعن تاريخ السودان الذي يمتد ل 7000 سنة وعن حضارة الفراعنة داعياً الحكومة للترويج للسياحة في السودان معتبرا مؤتمر تيدكس مدني مؤتمراً يساهم في دفع عجلة السياحة بالبلاد وذلك للمشاركة الكبيرة من المتحدثين والجمهور من المناطق المختلفة.

وتحدثت أصغر المشتركات أسيل يوسف (جمهورية السودان) عن إمكانية استغلال الموهبة لمصدر دخل وتنميتها بالممارسة داعية شباب جيلها لحذو طريقها وختمت خنساء سيربال (جمهورية السودان) المؤتمر بحديثها على دور الممرض في المنظومة الطبية.

بالإضافة إلى الإعلامي إيهاب مجدي من مصر معد ومقدم فقرات برنامج المؤتمر، بالمشاركة مع الإعلاميين السودانيين خالد علي وآية عابدين.

وبختام المؤتمر قدم محمود منسي درع الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري للمنظم د. وائل العائد الذي شكر بدوره الأكاديمية العربية على دورها الكبير في إنجاح المؤتمر باعتبارها الشريك الأساسي وشكرها للمنحة التي تم تقديمها للمؤتمر وقام كذلك بتوجيه الشكر لكل الجهات التي ساهمت في إنجاح المؤتمر:

السيدة مونيكا وحيد، ممثل شركة تاركو للطيران مكتب مدني

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