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Striking HR Philosophies in EMEA HR Summit London 2016



Coverage: Mahmoud Mansi

Photography: Alia Faramawi & Mahmoud Mansi

Gathering HR Professionals from Europe, Middle East and Africa in the EMEA HR Summit to unite them together discussing and working towards creating a better world for and through our employees.


The summit took place in The Bentley London bringing 10 professional speakers offering out of the box solutions regarding contemporary HR issues.

Event Director Kat Eletskih stated that, “Organisations around the world have different expectations of Human Resources. The EMEA HR Summit is an event designed to unravel the mysteries of the International HR Transformation; focusing on best case studies and discussions around potential of HR and its journey to the better future. In order to put the transformation into perspective and make the most of the opportunity, organisations and HR leaders need to be very good at looking at the future. Missing this opportunity can leave HR leadership teams and their organisations badly exposed when the unexpected happens.”


Tom Griffin – a behavioral strategist and storyteller / Founder of Extra Ordinary People – chaired the conference. His outstanding ability to connect with people was clear due to his theatre background and neuroscience expertise. He spoke about the importance of storytelling and how it influences others as it is an excellent connection between human beings. Moreover linking storytelling to human resources Tom elaborated the importance of providing storytelling as a course for managers in an organisation as it will encourage teamwork and leadership.


Gyan Nagpal – A Best Selling Author, CEO and Co-Founder of PLGA Consulting in Singapore – spoke about the impact of technology on existing jobs, and the replacement of many jobs by software programs. How will people find employment and how HR will coexist with such evolutionary changes was the main theme of Gyan. His conclusion was that humans created technology and not the other way around.


Mohamed Mesbah – International HR Expert & Speaker – spoke about the power of Millennials into developing the new world. Mesbah also spoke about the power of Millennials in politics and as an example he spoke about the revolution in Egypt and another example was “Who initiated all the wars, was it generation X?”. Mesbah also highlighted a very important tip saying that organisations now are like this person fishing in the desert! As they only use LinkedIn to find talent while most Millennials use other social media channels like Facebook for example.


Derya Tekin Yusuf – HR President at Celebi Aviation Holding Inc – highlighted that most organisations are now concerned regarding dealing with Millennials but they forget to focus on building a bridge between different generations instead of only empowering one.


Yetunde Hofmann – Non Executive Director CIPD, Visiting Fellow Henley Business School & a TEDx Speaker – spoke about the impact of digital fluency on diversity and inclusion on talent management. In her speech she also initiated a very important angle which is “love”. She spoke about love that exists between employees and managers, and she explained that it’s not the “romantic” kind of love but to allow people to believe in you. Yetunde also spoke about encouraging employees to get involved in civil work activities? Especially in treasury because this will help them understand the value of money.


Richard Grills – Head of Global HR B2M Solutions – started his speech by providing several examples occurring due to global economic changes, one of these examples was the dramatic currency exchange rates between developed and developing countries. From this point he focused his speech on the adaptability and flexibility of the corporate and employment world. The ability to find and retain people of high potential through “building the talent pipeline” in your organisation. Richard highlighted a vital issue that many HR people fall into, is that HR should not rely on motivating their employees through financial rewards, because the “Employee Y” is more attracted by “personal engagement, recognition, freedom and flexibility.”


Tim Highet – GE Crotonville Regional Director (Europe, Russia CIS, MENA) Customer Leadership Education – his speech was about driving evolution integrated talent management and leadership development. Tim also worked on sharing some case studies from GE, and one of the most interesting ones was that since they found out that the performance appraisal system causes dissatisfaction when someone gets a lower grade than the other, and that all line managers get the highest grade, so they decided to cancel it! Or in other words to replace it by a verbal one to one meeting which will allot the employee and manager to discuss further development on regular basis.


Mahmoud MansiAuthor, 4 Times TEDx Speaker, Founder of HR Revolution Magazine & Senior HR Specialist at The Arab Academy for Science, Technology and Maritime Transport – spoke about his new model “Shared Development” and how it resolves most of the contemporary HR problems. He started his idea by asking the audience which is more fun, being a student or being an employee? Mahmoud then proceeded that students are happy because they have several teachers/mentors, they get weekly feedback, they have the right to play and they are raised with the idea that they can be anything they want, while as they grow up to employees they become like chess pieces each has o my one role and is allowed to develop only in one direction with a certain percentage. That’s why employees are not happy.


Dr. Robert DaviesAuthor, Director DRD Advisory & Senior Visiting Fellow, Cass Business School – spoke about very interesting themes. He started his speech by taking permission from the audience to take off his jacket, referring to his very first job where he had to take permission from his boss to do so. This brilliant metaphor reflected the huge transformation of the work environment. This was an excellent way to begin his idea; most of the classic management business models we have been studying are not applicable in the contemporary real world. Robert explains that when these models were created the business environment wasn’t as dynamic as now, so implementing it was much easier but now it wouldn’t make sense.


Alan Whitford – Managing Partner Abtech Partnership & HR Consultant – conducted a recruitment workshop on “Achieving Business Success”. He started by brainstorming with the delegates on analysing the contemporary recruitment issues, and each wrote their own insights as notes, then they shared their questions. Alan was able to spot the common problems the delegates were talking about, and from this he started his dynamic workshop by showing that the focus should always be on “people” since this is the only “constant” variable in this unstable changing world.


Those who are used to attend HR conferences around the globe know that there is always a percentage of speakers who come to merely talk about their organisational achievements, however in this conference each and every speaker has a sincere message to deliver that left an impact on the delegates. It is best to always stay connected with different minds from the same field year by year, month by month, and sometimes day by day, for Human Resources is all about observing people, the market and about connecting both to serve humanity.

Please Also Read: BOC EMEA HR Summit 2016 – Chairman’s Review and Executive Summary

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Stevie Awards Winners’ Articles Series – Eng. Abeer Mahmoud Ramadna



“Continuous Learning, adopting innovation & creativity and teamwork are among the guiding principles of success and excellence in the government sector” Eng. Abeer Mahmoud Ramadna

Winner Name: Eng.  Abeer Mahmoud Ramadna

Winner Title: Director Assistance for Control & Inspection for Economic Activities at Ministry of Industry & Trade in Jordan

Winning categories:

  1. The Gold Stevie Winner in the category “the most innovative Communications Professional of the year “
  2. The Silver Stevie Winner in the category “Innovation in Community Relations or public Services Communications”
  3. The Bronze Stevie Winner in the category “Innovative Management in Government – Organizations with 100 or more employees”
Brief Biography about the Winner:

Abeer Ramadna is the Director assistant of control and inspection unit at the Ministry of Industry, Trade, and Supply (MIT) in Jordan, she has a Master Degree in Industrial Engineering- Engineering Administration / University of Jordan with “excellent degree”. Abeer has 20 years of experience in private and public sectors, and is a focal point for UNIDO at MIT in Jordan. Abeer is a certified Management development Expert from ITC/ Vienna in 2005, a certified Export Consultant to EU from CBI/Netherland in 2007, certified Lead Auditor for Quality Management ISO 9001:2015, a certified Engineer Expert in Quality and Environmental Management systems in 2018 and a certified EFQM Assessor from EFQM in 2019. Eng. Abeer has a wide professional expertise in many fields that allow her to provide consultations to the organizations in various fields including Quality Management, Environmental Management, preparing industrial polices, strategies and plans, Inspection polices, Monitoring & Evaluation systems, implementing the ISO9001, ISO14001 ISO14040s standards, and conducting technical industrial sectors studies.

Eng. Abeer won three Stevie Awards from three different categories after participation in Middle East Stevie Awards in 2020, these are:

  1. Gold Stevie Winner in a category:” The Most Innovative Communications Professional of the Year”. These categories honor the most innovation in communications practice, management, and use of technology.
  2. Silver Stevie Winner in a category: “Award for Innovation in Community Relations or Public Service Communications”. These categories honor innovation in communications practice, management, and use of technology in the public sector.
  3. Bronze Stevie Winner in a category: “Award for Innovative Management in Government “. These categories honor innovation in executive management including the Award for Innovative Management in a number of industry sectors.

Abeer has been published scientific papers in one of the world accredited journals in E-government. Titled “Barriers to E-Government Adoption in Jordanian Organizations from Users’ and Employees’ Perspectives” in 2017, the link is:

and published another scientific paper titled: “SEM approach to determine factors affecting e-government success in Jordan”,  the link is: _to_determine_factors_affecting_e-government_success_in_Jordan

She was selected as a Judge at the Best Jordanian chemical product Award in all three cycles of it during 2015 to 2020, Judge in the 2019 management & entrepreneur Awards categories judging committee Stevie Awards, and Judge at the best industrial engineering project for the Jordanian universities in 2019. She participated in several national and International conferences, meetings and presented papers, as a representative of the MIT / Jordan.

Stevie Award winning Case Study:

  • Developing action plans of inspection development to governmental institutions (Inspectorates) work in fields of health, Environment, labor, safety for economic sectors in Jordan.
  • Supervision of developing Electronic Inspection System for governmental inspectorates.
  •  Conduct many awareness workshops for governmental inspectorates and for private sector institutions.
  • Conduct many workshops and training sessions as A National trainer of trainers in the shaping of future studies.
  • Secretariat of higher committee for Inspection development of Economic Activates that consists from high level management in governmental inspectorates.
  • Abeer is trusted as a competent team leader and confident expert in Quality management & Inspection systems
  • Abeer conducted in 2018 a study titled the Industrial engineering in the government sector in Jordan, current situation and future opportunities and present it in the 2nd International Conference on Industrial Systems & Manufacturing Engineering (ISME’19) Nov, 11-12, 2019 in Amman.
  • Abeer was chosen after a series of selection process as one of the National participants in the Civil Service Development Program in Jordan and attended all phases including the leadership and developing high performance teams at the Royal Military Academy Sandhurst UK during 2019.

Eng. Abeer Mahmoud Ramadna “Continuing to contribute achievements and make positive impacts are goals that are achievable with the presence of strong & positive attitude, self-motivated character & determination.”

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Stevie Awards Winners’ Articles Series – Asiacell



“Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel”

Winning Organization: Asiacell

Nomination: Award for Excellence in Innovation in Technology Industries (including Telecom)

Brief about the Organization:

Asiacell is a leading provider of telecommunications and data services in Iraq. As part of international telecommunications company Ooredoo Group, Asiacell was Iraq’s first mobile telecommunications provider to achieve nationwide coverage. Asiacell is also a leading internet provider with its 3.9G data services, offering the best network coverage in all of Iraq since January 2015.

Stevie Award Winning Case Study:

As part of its commitment to expand network coverage in Iraq, Asiacell has continued to support the redevelopment of the country’s infrastructure and economy and the provision of high-quality connectivity solutions. It has enhanced its “Hot Zone” restoration strategy by putting 200 sites on air and connecting over 500 sites to 3G.

Focused on improving the quality of life for communities, Asiacell’s CSR initiatives are focused on key areas, such as health, education and culture. Asiacell has equipped several higher education institutions with computer labs and supported the renovation of schools, with the aim of providing quality education infrastructure. It also partnered with the Chibayish Environmental Tourism Organization to build the first Iraqi Marshlands heritage museum in Ahwar as part of its efforts to revive Iraq’s Marshland, while generating a positive effect on tourism and jobs creation. 

Recognising that its people are its key asset, Asiacell continues to roll out initiatives focused on engaging and empowering employees. It has invested heavily in digital transformation, including digital upskilling for employees, and streamlining of various internal processes in order to nurture a digital-first culture that embraces innovation.

We are so glad to be recognized as a successful and innovative telecommunication company in Iraq with a Stevie Award for “Excellence in Innovation in Technology Industries”. Recognition from the Stevie Awards means a lot to us and motivates Asiacell to continue to serve the community with professionalism. Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel.


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Qisaty Project & Developing Talent in Children with Special Needs in Egypt



Edited By: Mahmoud Mansi

Qisaty Project – founded by Mona Lamloum – was launched on 26th December 2019 to support children talents through a series of storytelling, writing and drawing workshops.

The total number of children who participated in the storytelling workshop is 60 including the most talented 20 who were selected to the story writing sessions, 16 children ranging from 6 to 14 years old got their stories selected to be drawn by 19 children with special needs.

The drawing workshops were held in 3 cities in Egypt with cooperation with 2 special needs associations; Nida Society Rehabilitation with both branches in Cairo and Luxor. 14 children, and Ashab El-Erada Association in Alexandria. 5 children.

The children have different disabilities, hearing loss, partial blindness, movement disability, learning difficulty disability, mental disability and increased electricity in the brain.

Of course such an interesting project needs proper preparation and an intellectual plan. Mona Lamloum shared some of the challenges that she and her team have faced during the project:

1-The global pandemic and the sudden lockdown.

2- The fact that most of the children with special needs suffer from many chronic diseases which lowers their immunity, in addition to the huge responsibility that lies on the team while holding the workshop during the pandemic.

3-The fear of the parents of the children with special needs participation at the drawing workshops due to the pandemic and the lack of their immunity. Which was managed to concur with the help of the project partners in drawing workshops. 

Eventually, Qisaty Project was held at exceptional circumstances and according to deadlines set up before the global Corona pandemic. However, the team did their best to get the project done within the lockdown with a quality that is aspired from the beginning, and that was done simply by teamwork, sharing a unified vision, and collaborating to find new solutions.

The result is 16 short stories in addition to 64 drawings by hands of talented children with special needs and with variable disabilities from three cities: Cairo, Alexandria and Luxor. Each drawing tells a different scene from a short story inspired from the children themselves to be published as a grand book that gathers the short stories and the drawings of all the talented young participants.


Qisaty Sponsors:

– Amideast: Hosted the story telling, story writing workshops and the day that gathered the writers and children with special needs mixed day.

– Nahdet Misr Publishing House.

Media Sponsors:

– Marj3 Platform

– HR Revolution Middle East


– Arablit Quarterly

Children with special needs Associations:

– Nida Society Rehabilitation with both branches in Cairo and Luxor.

– Ashab El-Erada Association in Alexandria.

Qisaty Trainers:

– Hanan El-Taher.

– Mona Lamloum.

– Zeinab Mobark.

Designing Storytelling and writing workshop:

-Mona Lamloum

Writing workshops:

– Mona Lamloum

– Yaqoub El-Sharouni

Drawing workshop:

– Under the supervision of Shoikar Khalifa,

 – With the help of respectful team at Nida Association at Cairo and Luxor.

 – Ashab El-Erada Association at Alexandria by Sahar Zaiton with the help of Aliaa Abd-Elsalam.

Team Members:

– Rawan Said

– Ahmed Ismail

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