INTERVIEWER: MOHAMED SHOUMAN

EDITORS: AYAM AMIN & MONDA SALEM

About 3abbar Founders:

Hend A. Mo’awad: CEO/Founder – Programs Manager.

Nora Al-Qady: HR Manager and Operations.

1- HR Revolution Middle-East Magazine: Would you tell us more about 3abbar and the story behind its name?

Hend Mo’awad: 3abbar is a social enterprise which aims at developing the skills of teens in order for them to be able to manage their needs, passions, and fit in society with all the stereotypes around them. This is achieved through soft skills, workshops and programs, depending on experiential learning as means of coaching and learning styles.

2- HR Revolution Middle-East Magazine: What drove you to project 3abbar?

Hend Mo’awad: The unknown need of soft skills in our society, and that providing teens with such skills helps a lot to develop society as a whole in the future.

3- HR Revolution Middle-East Magazine: What is the age group that 3abbar focuses on? Why?

Hend Mo’awad: 3abbar focuses on the age range starting from 10 year old kids to 20 year old teens. This age group receives and implements the message quickly. Also, kids in that age range would be very interested in such a thing, as soft skills help them move from childhood to adulthood easily.

4- HR Revolution Middle-East Magazine: As a kid what is the target that he/she can achieve through 3abbar? How?

Hend Mo’awad: The kids would acquire the ability to deal with themselves and others. It makes it easier to determine what they want faster and at an early age; hence achieving their goals at an early age. They also learn how to make plans, how to think creatively and be creative, how to focus on effective things and how to get rid of distractions in life in general, how to communicate with others, how to lead others, how to put a detailed plan to any goal, as well as how to generate ideas alone and among friends/team. 3abbar provides the kids with the tools that help them to achieve all of this in an interactive and effective way, which leaves a strong impact.

5- HR Revolution Middle-East Magazine: Before initiating 3abbar, have you faced any obstacles? Do you still face any of them or do you struggle with any other?

Hend Mo’awad: Limited resources (financial and human resources). You know, it’s easy to initiate a start-up. The hardest part is to sustain it. This is the challenge I’m facing along with other founders at the moment.

6- HR Revolution Middle-East Magazine: For those who want to know more, is 3abbar an initiative or a commercial project?

Hend Mo’awad: It’s a for-profit start-up; commercial project, yes.

7- HR Revolution Middle-East Magazine: Among many civil work projects that work in the same realm as 3abbar, what makes 3abbar special?

Hend Mo’awad: 3abbar targets different ages and designs the curriculum. 3abbar is keen on delivering the message to each one of the participants effectively. We insist on practically delivering the skill whatever time it takes.

8- HR Revolution Middle-East Magazine: Can the Egyptian society in general and the Alexandrian society in specific depend on 3abbar kids? When? Why?

Hend Mo’awad: Sure, 3abbar’s kids and teens are provided with the tools, wide-open minds and unlimited skills that make them dependable humans. I believe that we can depend on them.

9- HR Revolution Middle-East Magazine: From the initiating time till now, what is the impact that you have reached?

Hend Mo’awad: We tried all kinds of programs that we planned to implement (courses, one-day events, boot camps, camps, projects, parents’ salon & teachers’ salon) and graduated more than 120 teens and kids.

10- HR Revolution Middle-East Magazine: Lots of start-ups face frustrating moments like lack of motivation or encouragement; so tell me honestly, do you face that or not and how do you handle moments like that?

Hend Mo’awad: We face those demotivating moments all the time, and we are handling this by keeping them! In fact, they are motivating us through this negative way, maybe because Nora and I are stubborn!

11- HR Revolution Middle-East Magazine: What is 3abbar still missing?

Hend Mo’awad: An accountant (Grins).

3abbar is not perfect yet, and it won’t be. You have to develop all the time, and fix things all the time. You will always miss something, and that is what pushes you to keep developing all the time.

12- HR Revolution Middle-East Magazine: In the end of the interview, what is a message that you want to deliver to the community?

Hend Mo’awad: It’s not only about your school degree, the word “education” is much wider.

– HR Revolution Middle-East Magazine: Thank you so much Ms. Hned for this interview and for your time.

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