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I Will Tell You Why If There’s No Passion



Written by: Rana Khaled Awwad

Edited by: Yara Mohamed


“life is not about only two choices; it is not about heart or mind; it is not black or white, for it is the mixture of all of them.A rainbow, you can say. Passion is the only thing that can lift you from ordinary to extraordinary.”

Rana Khaled Awwad


“- Many fresh graduates, middle age employees and professionals consider career shifting. What do you think about this move? And from your personal opinion, what do you think is the reason behind the increase in career shifting?

 – Hostile cultures, lack of vision or plan, lack of appreciation, course of monetary.”

When I read these lines in an article, I came to wonder: What about passion? Why is everything bound to positions, salary, prestige…etc.? Passion is the last thing taken into consideration. On the one hand, there are people who spend their entire lives searching for their passion; they keep getting and leaving countless of jobs, hoping to glimpse the light of their passion in any position they take. On the other hand, there are people who do nothing but the things they are passionate about, even if these things do not make them earn a good salary or have a normal stable life. The question is the following: Which one of these is the optimum? Which path of these should one take to be satisfied? Which choice is the best? The answer is NONE.


Kentucky spent his entire life having an unfulfilling job. Even though he was not satisfied by his position in a chicken-serving restaurant, Kentucky believed that this career is strongly related to his passion, and made up his mind that if he does not earn what he dreamed of, at least he is learning something as the base of his dream job. At the age of 60, Kentucky got fired from the restaurant. Even at the age of 60, he had not found his passion. Afterwards, he started applying what he learned and invented additives to give chicken its unique taste. After several trials and countless steps, Kentucky founded his franchise and found his passion, KFC, as it is known today, and lasted long enough until this day, even after his death. He stayed in a position that did not satisfy him originally, just to learn something which led him to where he wanted to be. He did not like his job, but he knew that he did love that career path. There is a difference, and this difference is the guideline for most of our choices: knowing that you are on the right track.


Sometimes most of our problems arise because we fail to recognize our own priorities; we have the misconception that if you are a successful practical person, you should spend each second working on reaching your aim, and when you do, you spend even more time to reach even higher ones. The more time you spend working, the greater the achievements. Ask yourself: Does it make sense? Is life all about working? Is your life work-centered? Is neglecting your family, health, social life, and your own passion for the sake of work the reason behind your existence in life?

To answer these questions, take a look at the following figure from 7 Habits of Highly Effective People by Stephan Covey:


We are all surrounded by these four categories; however, we always fail to prioritize our daily activities. If I ask you to determine which one of these categories would be your priority, which one will you pick? Mostly number one: “Important and urgent”.

 However, it is number 2: “Important but not urgent”.

Maybe our endless tasks, countless deadlines, and continuous exams are urgent. We all have obligatory tasks that we tend to forget what is most important to take care of: For starters, your health is important. If you neglect your health because you are so indulged in what should be done, you will suffer from health problems—maybe serious ones because of stress, and your health will be gradually transformed to something “urgent” to attend to. Your family is important; if you ignore this aspect of your life, other aspects will collapse. In many cases, the high divorce rates lead to dissociation of entire families, just because of the inability to make balance between priorities. Your passion is important; your passion is the reason behind your existence; that is what adds meaning to your life; that is what defines you and makes you unique. However, your passion should not be neglected for the sake of a good position or an extraordinary salary, and the career path, of your choice, should not be threatened by your passion. Let’s be even more specific: Your career should not be threatened by focusing only on passion.


One of the lines that caught my attention in one of the magazine’s interviews with one of the most successful people in his field and may validate my perspective is the following:

Interviewer: One of your hobbies is fishing (important), does this influence you or empower you in an indirect way at your work?

Interviewer: Helps me relax and think (effect of passion). I also love to travel which also helps.


Based on my experience as a clinical pharmacy student, my college always puts me in great stress because of our never-ending exams. Even though I did choose this major, I decided to cut off everything I am passionate about (important) in order to focus more on college (urgent). Unexpectedly, my academic progress was not as good as I expected. Consequently, I decided to proceed with what I am passionate about; I continued with my German course along with the new academic year. Even when I had an exam the following day, I insisted on attending my 4-hour German class. Because I balanced between my passion and my choice, I got high grades, even better than I had expected. It increased my sense of responsibility and decreased my stress. It added something not only to my day, but also to my soul. It let me do what I should do with passion, not obligation. 


Life is neither black nor white without a shade of grey. Why do we keep confining our choices between spending our lives doing either what we love or what we should do? Why is it either the heart or the mind, but not both, even though God gave us both of them? Never neglect your passion, but not on the expense of your career. Yes, life is not about only two choices; it is not about heart or mind; it is not black or white, for it is the mixture of all of them.A rainbow, you can say. Passion is the only thing that can lift you from ordinary to extraordinary.


Stevie Awards Winners’ Articles Series – Eng. Abeer Mahmoud Ramadna



“Continuous Learning, adopting innovation & creativity and teamwork are among the guiding principles of success and excellence in the government sector” Eng. Abeer Mahmoud Ramadna

Winner Name: Eng.  Abeer Mahmoud Ramadna

Winner Title: Director Assistance for Control & Inspection for Economic Activities at Ministry of Industry & Trade in Jordan

Winning categories:

  1. The Gold Stevie Winner in the category “the most innovative Communications Professional of the year “
  2. The Silver Stevie Winner in the category “Innovation in Community Relations or public Services Communications”
  3. The Bronze Stevie Winner in the category “Innovative Management in Government – Organizations with 100 or more employees”
Brief Biography about the Winner:

Abeer Ramadna is the Director assistant of control and inspection unit at the Ministry of Industry, Trade, and Supply (MIT) in Jordan, she has a Master Degree in Industrial Engineering- Engineering Administration / University of Jordan with “excellent degree”. Abeer has 20 years of experience in private and public sectors, and is a focal point for UNIDO at MIT in Jordan. Abeer is a certified Management development Expert from ITC/ Vienna in 2005, a certified Export Consultant to EU from CBI/Netherland in 2007, certified Lead Auditor for Quality Management ISO 9001:2015, a certified Engineer Expert in Quality and Environmental Management systems in 2018 and a certified EFQM Assessor from EFQM in 2019. Eng. Abeer has a wide professional expertise in many fields that allow her to provide consultations to the organizations in various fields including Quality Management, Environmental Management, preparing industrial polices, strategies and plans, Inspection polices, Monitoring & Evaluation systems, implementing the ISO9001, ISO14001 ISO14040s standards, and conducting technical industrial sectors studies.

Eng. Abeer won three Stevie Awards from three different categories after participation in Middle East Stevie Awards in 2020, these are:

  1. Gold Stevie Winner in a category:” The Most Innovative Communications Professional of the Year”. These categories honor the most innovation in communications practice, management, and use of technology.
  2. Silver Stevie Winner in a category: “Award for Innovation in Community Relations or Public Service Communications”. These categories honor innovation in communications practice, management, and use of technology in the public sector.
  3. Bronze Stevie Winner in a category: “Award for Innovative Management in Government “. These categories honor innovation in executive management including the Award for Innovative Management in a number of industry sectors.

Abeer has been published scientific papers in one of the world accredited journals in E-government. Titled “Barriers to E-Government Adoption in Jordanian Organizations from Users’ and Employees’ Perspectives” in 2017, the link is:

and published another scientific paper titled: “SEM approach to determine factors affecting e-government success in Jordan”,  the link is: _to_determine_factors_affecting_e-government_success_in_Jordan

She was selected as a Judge at the Best Jordanian chemical product Award in all three cycles of it during 2015 to 2020, Judge in the 2019 management & entrepreneur Awards categories judging committee Stevie Awards, and Judge at the best industrial engineering project for the Jordanian universities in 2019. She participated in several national and International conferences, meetings and presented papers, as a representative of the MIT / Jordan.

Stevie Award winning Case Study:

  • Developing action plans of inspection development to governmental institutions (Inspectorates) work in fields of health, Environment, labor, safety for economic sectors in Jordan.
  • Supervision of developing Electronic Inspection System for governmental inspectorates.
  •  Conduct many awareness workshops for governmental inspectorates and for private sector institutions.
  • Conduct many workshops and training sessions as A National trainer of trainers in the shaping of future studies.
  • Secretariat of higher committee for Inspection development of Economic Activates that consists from high level management in governmental inspectorates.
  • Abeer is trusted as a competent team leader and confident expert in Quality management & Inspection systems
  • Abeer conducted in 2018 a study titled the Industrial engineering in the government sector in Jordan, current situation and future opportunities and present it in the 2nd International Conference on Industrial Systems & Manufacturing Engineering (ISME’19) Nov, 11-12, 2019 in Amman.
  • Abeer was chosen after a series of selection process as one of the National participants in the Civil Service Development Program in Jordan and attended all phases including the leadership and developing high performance teams at the Royal Military Academy Sandhurst UK during 2019.

Eng. Abeer Mahmoud Ramadna “Continuing to contribute achievements and make positive impacts are goals that are achievable with the presence of strong & positive attitude, self-motivated character & determination.”

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Stevie Awards Winners’ Articles Series – Asiacell



“Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel”

Winning Organization: Asiacell

Nomination: Award for Excellence in Innovation in Technology Industries (including Telecom)

Brief about the Organization:

Asiacell is a leading provider of telecommunications and data services in Iraq. As part of international telecommunications company Ooredoo Group, Asiacell was Iraq’s first mobile telecommunications provider to achieve nationwide coverage. Asiacell is also a leading internet provider with its 3.9G data services, offering the best network coverage in all of Iraq since January 2015.

Stevie Award Winning Case Study:

As part of its commitment to expand network coverage in Iraq, Asiacell has continued to support the redevelopment of the country’s infrastructure and economy and the provision of high-quality connectivity solutions. It has enhanced its “Hot Zone” restoration strategy by putting 200 sites on air and connecting over 500 sites to 3G.

Focused on improving the quality of life for communities, Asiacell’s CSR initiatives are focused on key areas, such as health, education and culture. Asiacell has equipped several higher education institutions with computer labs and supported the renovation of schools, with the aim of providing quality education infrastructure. It also partnered with the Chibayish Environmental Tourism Organization to build the first Iraqi Marshlands heritage museum in Ahwar as part of its efforts to revive Iraq’s Marshland, while generating a positive effect on tourism and jobs creation. 

Recognising that its people are its key asset, Asiacell continues to roll out initiatives focused on engaging and empowering employees. It has invested heavily in digital transformation, including digital upskilling for employees, and streamlining of various internal processes in order to nurture a digital-first culture that embraces innovation.

We are so glad to be recognized as a successful and innovative telecommunication company in Iraq with a Stevie Award for “Excellence in Innovation in Technology Industries”. Recognition from the Stevie Awards means a lot to us and motivates Asiacell to continue to serve the community with professionalism. Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel.


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Qisaty Project & Developing Talent in Children with Special Needs in Egypt



Edited By: Mahmoud Mansi

Qisaty Project – founded by Mona Lamloum – was launched on 26th December 2019 to support children talents through a series of storytelling, writing and drawing workshops.

The total number of children who participated in the storytelling workshop is 60 including the most talented 20 who were selected to the story writing sessions, 16 children ranging from 6 to 14 years old got their stories selected to be drawn by 19 children with special needs.

The drawing workshops were held in 3 cities in Egypt with cooperation with 2 special needs associations; Nida Society Rehabilitation with both branches in Cairo and Luxor. 14 children, and Ashab El-Erada Association in Alexandria. 5 children.

The children have different disabilities, hearing loss, partial blindness, movement disability, learning difficulty disability, mental disability and increased electricity in the brain.

Of course such an interesting project needs proper preparation and an intellectual plan. Mona Lamloum shared some of the challenges that she and her team have faced during the project:

1-The global pandemic and the sudden lockdown.

2- The fact that most of the children with special needs suffer from many chronic diseases which lowers their immunity, in addition to the huge responsibility that lies on the team while holding the workshop during the pandemic.

3-The fear of the parents of the children with special needs participation at the drawing workshops due to the pandemic and the lack of their immunity. Which was managed to concur with the help of the project partners in drawing workshops. 

Eventually, Qisaty Project was held at exceptional circumstances and according to deadlines set up before the global Corona pandemic. However, the team did their best to get the project done within the lockdown with a quality that is aspired from the beginning, and that was done simply by teamwork, sharing a unified vision, and collaborating to find new solutions.

The result is 16 short stories in addition to 64 drawings by hands of talented children with special needs and with variable disabilities from three cities: Cairo, Alexandria and Luxor. Each drawing tells a different scene from a short story inspired from the children themselves to be published as a grand book that gathers the short stories and the drawings of all the talented young participants.


Qisaty Sponsors:

– Amideast: Hosted the story telling, story writing workshops and the day that gathered the writers and children with special needs mixed day.

– Nahdet Misr Publishing House.

Media Sponsors:

– Marj3 Platform

– HR Revolution Middle East


– Arablit Quarterly

Children with special needs Associations:

– Nida Society Rehabilitation with both branches in Cairo and Luxor.

– Ashab El-Erada Association in Alexandria.

Qisaty Trainers:

– Hanan El-Taher.

– Mona Lamloum.

– Zeinab Mobark.

Designing Storytelling and writing workshop:

-Mona Lamloum

Writing workshops:

– Mona Lamloum

– Yaqoub El-Sharouni

Drawing workshop:

– Under the supervision of Shoikar Khalifa,

 – With the help of respectful team at Nida Association at Cairo and Luxor.

 – Ashab El-Erada Association at Alexandria by Sahar Zaiton with the help of Aliaa Abd-Elsalam.

Team Members:

– Rawan Said

– Ahmed Ismail

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