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Experiencing ROI Certification – ROI Institute Award Winner for Best Published ROI Article 2017/2018



Written By: Mariham Magdy – Winner of the ROI Institute Award for Best Published ROI Article 2017/2018at the Annual Center for Talent Reporting (CTR) conference in Dallas, TX

“People will forget what you said,

People will forget what you did,

But People will never forget how you made them feel

Maya Angelou

This quote simply summarizes my golden opportunity to meet in person with Dr. Jack Phillips the World Renowned and Award Winning Thought Leader, and the Developer of the ROI Methodology™.

I found it difficult, from where I can start my article, is it by talking about his breakthrough in developing the ROI Methodology™? His world-wide achievements? How have his contributions helped a great deal in changing the future and the scale of application of many projects world-wide?

A lot to think about when you try to write about Dr. Jack Phillips!

In spite of all that, I cannot hold myself to speak in the first place about how this person lets you feel when you meet him, how simple and warm this person is when you deal closely with him.

Although, he has already reached a peak as a scientist, researcher, consultant, author and educator, his pure soul will rapidly let you forget, for a while, all about his fame, and his honorable history to focus instead to observe:

His supporting view to his students,
How generous is really this person in providing knowledge and assistance whenever needed,
His caring soul to the minimal details of all surroundings,

When attending a workshop for Dr. Jack Phillips I strongly advise you not to prison yourself in the perceptions of how the workshop will be proceeding. It is the time for a life-time experience you need to leave yourself to live as it is, without imposing rules or worrying about a sequence.

You will hopefully have the opportunity to live with him the experience of a 45-year journey in a 5-day workshop. So it worth to liberate your mind from any rules and just benefit.

You will benefit not only from the workshop, the knowledge and the practice, but also from the savvy of a confident researcher who was able to hold on and prove the reliability and validity of a new methodology succeeded to revive a lot of non-capital projects, in addition to demonstrating HR’s role as a revenue enhancer for organizations!
There is a lot to learn from Dr. Jack Phillips as a person;

I remember my first feeling when I was informed that my name was confirmed to attend the ROI workshop held in Cairo, delivered by Dr. Jack Phillips on May 2018. I had different feelings and kept wondering, “Am I going to meet Jack Phillips in person? How would he be like? Would he accept me to ask him about his beginning and how did he start his researches?”

Having all these thoughts inside me I was astonished that on my first day of the workshop and upon my entrance to the hall he just came himself greeting me modestly saying, “I am Jack Phillips, nice to meet you” with a very humble spirit, letting me feel as if it was him who was waiting to meet me.

When attending a workshop for Dr. Phillips, you don’t merely learn from his knowledge, mentality, experience and practice; but far beyond this you experience as well the persistence of a researcher who was able to change the future of many organizations. This thought not only does it inspire you as a learner to believe in practicing his approach, but it also encourages you as a striver, not to lose hope in your attempts and your ability to make a change.

A lot to learn as well from the ROI Methodology™️ developed by him:
Apart from the scientific approach to evaluate the efficiency of non-capital investments and calculate their ROI, one of the most important gains you will come up with is the scientific mapping your mind will get accustomed to. You will learn how to visualize the repercussions of every business initiative being taken, from the least to the most important on different levels and scales, considering all stakeholders.

From my humble point of view, this is one of the most valuable outcomes of the methodology. As this multidimensional view offered by the ROI Methodology™ has an excellent role to enhance professionals’ strategic planning skills and thus teach them to priory plan and get prepared for the eventual risks of their transactions with an anticipated foresight.

This foresight can dramatically help to achieve their goal and beyond, by anticipating how to deal with risks that might cause the program failure from the very beginning, and thus acquire more confidence in realizing the program auspicated success.

The ROI Methodology™ provides an excellent balanced view between five main axes of any project: human reaction, prerequisite knowledge, ability to apply, business impact and ROI consideration. I believe that this perfect mix represents the crucial areas a business leader must attentively dedicate the proper efforts to them, in order to ensure the project’s success.

Another valuable outcome you will get to learn along getting accustomed to the ROI Methodology™ applications is the skillful consideration you get to train yourself to have for all the stakeholders of your project. In addition to learning the importance of giving the proper value and time needed for knowledge acquisition and application requirements to perfectly reach an optimal business impact.

Moreover, the ROI Methodology™ highlights the fact that in order to undergo a comprehensive fair evaluation for every business initiative, it is important to value the intangible benefits as well as the tangible ones. It is up to the case to overweigh one over another, considering other supporting factors, in order to arrive to the best decision (whether to support the initiative or not).

You will discover, throughout your journey, that in some cases you might support a project only for the intangible benefits that are able to foster the business far beyond the tangible ones.

The strong community the ROI institute was able to grow world-wide, represents one of the most competitive edges that support learners to pursue their projects and achieve the outcomes of their studies. One of the most valuable benefits you will get to gain as well is the professional community and network you will get to be connected to through the ROI institute. Other ROI professionals world-wide, with which you will have the availability to connect with and learn from each other challenges.

Furthermore, the ROI Institute recognizes exemplary practices in the application of the ROI Methodology™ and honors individuals for their outstanding work in measurement and evaluation; so your success to learn and apply the methodology will moreover let you eligible to one of the most recognized rewards world-wide.

Finally, I would say that the ROI experience in every essence; is one of the most valuable experiences you might pass by throughout your learning career, which can perfectly model your overall analytical, evaluation and planning skills as well as your strategic thinking.

From the bottom of my heart; Thanks Dr. Jack Phillips!


Stevie Awards Winners’ Articles Series – Eng. Abeer Mahmoud Ramadna



“Continuous Learning, adopting innovation & creativity and teamwork are among the guiding principles of success and excellence in the government sector” Eng. Abeer Mahmoud Ramadna

Winner Name: Eng.  Abeer Mahmoud Ramadna

Winner Title: Director Assistance for Control & Inspection for Economic Activities at Ministry of Industry & Trade in Jordan

Winning categories:

  1. The Gold Stevie Winner in the category “the most innovative Communications Professional of the year “
  2. The Silver Stevie Winner in the category “Innovation in Community Relations or public Services Communications”
  3. The Bronze Stevie Winner in the category “Innovative Management in Government – Organizations with 100 or more employees”
Brief Biography about the Winner:

Abeer Ramadna is the Director assistant of control and inspection unit at the Ministry of Industry, Trade, and Supply (MIT) in Jordan, she has a Master Degree in Industrial Engineering- Engineering Administration / University of Jordan with “excellent degree”. Abeer has 20 years of experience in private and public sectors, and is a focal point for UNIDO at MIT in Jordan. Abeer is a certified Management development Expert from ITC/ Vienna in 2005, a certified Export Consultant to EU from CBI/Netherland in 2007, certified Lead Auditor for Quality Management ISO 9001:2015, a certified Engineer Expert in Quality and Environmental Management systems in 2018 and a certified EFQM Assessor from EFQM in 2019. Eng. Abeer has a wide professional expertise in many fields that allow her to provide consultations to the organizations in various fields including Quality Management, Environmental Management, preparing industrial polices, strategies and plans, Inspection polices, Monitoring & Evaluation systems, implementing the ISO9001, ISO14001 ISO14040s standards, and conducting technical industrial sectors studies.

Eng. Abeer won three Stevie Awards from three different categories after participation in Middle East Stevie Awards in 2020, these are:

  1. Gold Stevie Winner in a category:” The Most Innovative Communications Professional of the Year”. These categories honor the most innovation in communications practice, management, and use of technology.
  2. Silver Stevie Winner in a category: “Award for Innovation in Community Relations or Public Service Communications”. These categories honor innovation in communications practice, management, and use of technology in the public sector.
  3. Bronze Stevie Winner in a category: “Award for Innovative Management in Government “. These categories honor innovation in executive management including the Award for Innovative Management in a number of industry sectors.

Abeer has been published scientific papers in one of the world accredited journals in E-government. Titled “Barriers to E-Government Adoption in Jordanian Organizations from Users’ and Employees’ Perspectives” in 2017, the link is:

and published another scientific paper titled: “SEM approach to determine factors affecting e-government success in Jordan”,  the link is: _to_determine_factors_affecting_e-government_success_in_Jordan

She was selected as a Judge at the Best Jordanian chemical product Award in all three cycles of it during 2015 to 2020, Judge in the 2019 management & entrepreneur Awards categories judging committee Stevie Awards, and Judge at the best industrial engineering project for the Jordanian universities in 2019. She participated in several national and International conferences, meetings and presented papers, as a representative of the MIT / Jordan.

Stevie Award winning Case Study:

  • Developing action plans of inspection development to governmental institutions (Inspectorates) work in fields of health, Environment, labor, safety for economic sectors in Jordan.
  • Supervision of developing Electronic Inspection System for governmental inspectorates.
  •  Conduct many awareness workshops for governmental inspectorates and for private sector institutions.
  • Conduct many workshops and training sessions as A National trainer of trainers in the shaping of future studies.
  • Secretariat of higher committee for Inspection development of Economic Activates that consists from high level management in governmental inspectorates.
  • Abeer is trusted as a competent team leader and confident expert in Quality management & Inspection systems
  • Abeer conducted in 2018 a study titled the Industrial engineering in the government sector in Jordan, current situation and future opportunities and present it in the 2nd International Conference on Industrial Systems & Manufacturing Engineering (ISME’19) Nov, 11-12, 2019 in Amman.
  • Abeer was chosen after a series of selection process as one of the National participants in the Civil Service Development Program in Jordan and attended all phases including the leadership and developing high performance teams at the Royal Military Academy Sandhurst UK during 2019.

Eng. Abeer Mahmoud Ramadna “Continuing to contribute achievements and make positive impacts are goals that are achievable with the presence of strong & positive attitude, self-motivated character & determination.”

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Stevie Awards Winners’ Articles Series – Asiacell



“Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel”

Winning Organization: Asiacell

Nomination: Award for Excellence in Innovation in Technology Industries (including Telecom)

Brief about the Organization:

Asiacell is a leading provider of telecommunications and data services in Iraq. As part of international telecommunications company Ooredoo Group, Asiacell was Iraq’s first mobile telecommunications provider to achieve nationwide coverage. Asiacell is also a leading internet provider with its 3.9G data services, offering the best network coverage in all of Iraq since January 2015.

Stevie Award Winning Case Study:

As part of its commitment to expand network coverage in Iraq, Asiacell has continued to support the redevelopment of the country’s infrastructure and economy and the provision of high-quality connectivity solutions. It has enhanced its “Hot Zone” restoration strategy by putting 200 sites on air and connecting over 500 sites to 3G.

Focused on improving the quality of life for communities, Asiacell’s CSR initiatives are focused on key areas, such as health, education and culture. Asiacell has equipped several higher education institutions with computer labs and supported the renovation of schools, with the aim of providing quality education infrastructure. It also partnered with the Chibayish Environmental Tourism Organization to build the first Iraqi Marshlands heritage museum in Ahwar as part of its efforts to revive Iraq’s Marshland, while generating a positive effect on tourism and jobs creation. 

Recognising that its people are its key asset, Asiacell continues to roll out initiatives focused on engaging and empowering employees. It has invested heavily in digital transformation, including digital upskilling for employees, and streamlining of various internal processes in order to nurture a digital-first culture that embraces innovation.

We are so glad to be recognized as a successful and innovative telecommunication company in Iraq with a Stevie Award for “Excellence in Innovation in Technology Industries”. Recognition from the Stevie Awards means a lot to us and motivates Asiacell to continue to serve the community with professionalism. Winning such an award requires hard work and we encourage other companies to focus on their customers and local communities in order to excel.


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Qisaty Project & Developing Talent in Children with Special Needs in Egypt



Edited By: Mahmoud Mansi

Qisaty Project – founded by Mona Lamloum – was launched on 26th December 2019 to support children talents through a series of storytelling, writing and drawing workshops.

The total number of children who participated in the storytelling workshop is 60 including the most talented 20 who were selected to the story writing sessions, 16 children ranging from 6 to 14 years old got their stories selected to be drawn by 19 children with special needs.

The drawing workshops were held in 3 cities in Egypt with cooperation with 2 special needs associations; Nida Society Rehabilitation with both branches in Cairo and Luxor. 14 children, and Ashab El-Erada Association in Alexandria. 5 children.

The children have different disabilities, hearing loss, partial blindness, movement disability, learning difficulty disability, mental disability and increased electricity in the brain.

Of course such an interesting project needs proper preparation and an intellectual plan. Mona Lamloum shared some of the challenges that she and her team have faced during the project:

1-The global pandemic and the sudden lockdown.

2- The fact that most of the children with special needs suffer from many chronic diseases which lowers their immunity, in addition to the huge responsibility that lies on the team while holding the workshop during the pandemic.

3-The fear of the parents of the children with special needs participation at the drawing workshops due to the pandemic and the lack of their immunity. Which was managed to concur with the help of the project partners in drawing workshops. 

Eventually, Qisaty Project was held at exceptional circumstances and according to deadlines set up before the global Corona pandemic. However, the team did their best to get the project done within the lockdown with a quality that is aspired from the beginning, and that was done simply by teamwork, sharing a unified vision, and collaborating to find new solutions.

The result is 16 short stories in addition to 64 drawings by hands of talented children with special needs and with variable disabilities from three cities: Cairo, Alexandria and Luxor. Each drawing tells a different scene from a short story inspired from the children themselves to be published as a grand book that gathers the short stories and the drawings of all the talented young participants.


Qisaty Sponsors:

– Amideast: Hosted the story telling, story writing workshops and the day that gathered the writers and children with special needs mixed day.

– Nahdet Misr Publishing House.

Media Sponsors:

– Marj3 Platform

– HR Revolution Middle East


– Arablit Quarterly

Children with special needs Associations:

– Nida Society Rehabilitation with both branches in Cairo and Luxor.

– Ashab El-Erada Association in Alexandria.

Qisaty Trainers:

– Hanan El-Taher.

– Mona Lamloum.

– Zeinab Mobark.

Designing Storytelling and writing workshop:

-Mona Lamloum

Writing workshops:

– Mona Lamloum

– Yaqoub El-Sharouni

Drawing workshop:

– Under the supervision of Shoikar Khalifa,

 – With the help of respectful team at Nida Association at Cairo and Luxor.

 – Ashab El-Erada Association at Alexandria by Sahar Zaiton with the help of Aliaa Abd-Elsalam.

Team Members:

– Rawan Said

– Ahmed Ismail

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