Press Release
Prepared By: Mariham Magdy
HR Revolution Middle East has the pleasure to congratulate Aisha Rawert from Emirates Integrated Telecommunications Company from the UAE, for winning the Middle East Prism Award for superior coaching in organizations this year, during The Third Annual Middle East Prism Awards Event, that took place on April 17 at the Cairo Marriott Hotel & Omar El Khayyam Casino, Zamalek in Cairo, Egypt.
The honorable mention for this year’s award went to nominating coach Ghada Shana’a from Bahrain Institute of Public Administration.
The event celebrated the impact of professional coaching and the success of integrating a coaching culture into an organization, and honored businesses and organizations in the Middle East with coaching cultures that offer employees the opportunity to grow their skills, enhance their value and reach their goals.
Worth mentioning that, the awards honored organizations with professional coaching standards and strategies that create positive impact in the region. Those with a strong coaching culture that reflect ICF competencies and produce positive outcomes were recognized. Participants were nominated by ICF-credentialed coaches who were involved with the companies’ coaching program.
“Since 2005, the ICF Prism Awards have honored the coaching programs developed by businesses and organizations that fulfill rigorous professional standards, address key strategic goals, shape organizational culture and yield discernible and measurable positive impacts,” said Magdalena Mook, ICF CEO and Executive Director. “With the region’s meteoric economic growth, coaching can help professionals and businesses capitalize on the many opportunities available to them.”
“Coaching in organizations has evolved significantly over the years and its impact is incremental. Coaching is no longer considered a luxury but has proven to be a necessity to ensure consistency and sustainability,” said Shahira Rifaat, PCC, President of ICF Egypt.
This year’s keynote speaker was Dr. Sally Bonneywell, an award-winning ICF Professional Certified Coach (PCC) who has worked across various industries and research projects as an expert in the fields of coaching and organizational development. Dr. Bonneywell shared her success establishing coaching as a best practice inside GSK globally. In her remarks, she discussed the discipline and time it takes to establish a credible coaching program that will generate positive results.
Also present were executives from the International Coach Federation Global organization. Veronica Lysaght, Strategic Regional Director of the ICF, shared the tremendous growth of coaching in the Middle East. Since 2015, ten ICF chapters have been established in the Middle East with nearly 800 member coaches.
In addition, Ann Rindone, Senior Director, Membership and Global Development of the ICF, talked about the benefits of being an ICF coach and the impact they make in part because of their guiding principles of core competencies and a high standard of ethics.
HR Revolution Middle East Team sends sincere congratulations for the winners and wishes them best of luck.
For more information, go to https://coachfederation.org/prism-award
The International Coach Federation (ICF) is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches across a variety of coaching disciplines. ICF is active in representing all facets of the coaching industry, including Executive, Life Vision and Enhancement, Leadership, Relationship, and Career Coaching. Its 35,000-plus members located in more than 140 countries work toward the common goal of enhancing awareness of coaching, upholding the integrity of the profession, and continually educating themselves with the newest research and practices.