Branding Tips in the Healthcare Sector: Q&A with Ilan Geva – Vmarsh Sr. Strategy Director
Interviewer:Mahmoud Mansi Ilan Geva is a global branding and consumer behavior expert, an author, speaker, trainer, and university professor. He co-authored the book “Global Brand Management” and wrote many articles for international healthcare and medical tourism publications. Among his clients are Ministries of health, trade and commerce, chambers of commerce, medical travel clusters, city councils, […]