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Covid-19 The Game Just Started Virtual Summit (Episode 1)



Summit Weekly Brief

Written By: Farah Ahmed

Sitting at home during quarantine searching for something fun to do is our ever nagging question at this time. Some want to develop their skills, others are curious about the potential shape of the market under these circumstances, while the rest are just in need of some inspiration. 

Well, I-Gamify came up with a fun, yet helpful idea, where it created a Global Virtual Summit, for 30 days a panel will be conducted with some of the experts from different fields to help you innovate and brainstorm. It is moderated by Moamen Said, Learning & Development Consultant, and Gamification Expert.

Let’s take a quick look at the first 4 days of the summit…

Day 1 theme was “Lesson Learned from COVID19” with Menna Amer, Khaled Mohamed, and May Abdel Aziz.

Starting by the question that we all have: “how are you managing things during the quarantine time?” May, as a musician, sees that this experience has both positive impacts, like assessing yourself and making full use of technology, as well as negative impacts as canceling her concerts and events. While Menna sees, as a radio presenter, nothing big changed in her job and its main tasks, the change is in the people’s routine and as a result of the topics that they are talking about also changed. The change in trends resulted in a change in the content. Khaled, as an event photographer, started to update himself with the things that are complementary to photographing, as marketing and sales.

They also gave some tips in entering their careers. One of Menna’s tips on being a good radio presenter is that you have to always be exposed and aware of the different fields around you and the developments that happening around the world. Khaled’s tip to develop yourself as a photographer is to read on branding, the foundations of design, sales, and personal branding. While May stressed on running your auditions by trustworthy people and listen to the constructive criticism.

Day 2 focused on “Fintech education” under the theme “The Future of Innovation and Banking After COVID19” with Elhusseiny Sherbiny assistant teacher of Economic Studies in Suhag University, Nada Elshazly head of economic and fintech of Swiss School of Management, and Ahmed Mansour CEO in one of the Egyptian Banks.

Dr. Ahmed recommended the mature collaboration between fintech and banks, especially after COVID 19, to adapt the changed ‘new normal’ of the world safely and prevent getting deep into the financial challenges and crises. 

While Dr. Nada assured the importance of fintech education and awareness to have access to the financial service much better than banks, as well as financial inclusion. She also highlighted its advantages to new generations.

Dr. Elhusseiny mentioned the procedures that the central bank took to fight COVID 19 in Egypt, then he stressed the criticality of fintech, but it is not that easy as microfinance clients are not well educated on this area. So, it is a hard process but not impossible and a solution can be found, which is the fintech awareness also.

Lastly, Dr. Ahmed and Dr. Nada tackled the success factors for a start-up which are having an idea, a well-built team, a business model for your idea, a timing to get in the market, and funding. And of course, be aware of the fintech industry!

Day 3 was all about “Sales and Marketing and how to adapt with COIVD19” with Amr Naiem, and Yehia Kordy.

First, Amr, marketing manager at Shark and Shrimp Marketing Agency, tackled the ‘Growth Hacking’ field in marketing, and the idea of sales and marketing being a supportive function together. Yahia, CEO/founder at YK Growth and Mentors Marketplace, talked about ‘Product Management’ and ‘Growth Management’ in a very light informative way. Also, he mentioned the lack of sustainability of Growth Hacking and the optimal way of having a strong basis of Product Management and Growth Management to be able to reach the Growth Hacking stage.

Then, both of them discussed the notion of ‘going back to basics’, and dealing with the variables (target audience, timing, budget, etc.) and trying to optimize.

When asked about the biggest challenges that marketing and sales face, Amr answers by referring to the consumer behavior being the toughest; as the consumers’ trends and cultures change during COVID 19 time. While Yahia advised designing a whole customer experience “Omnichannel” to smooth the buying process whether offline, online, or using a mobile application, as well as following up on the customer’s behavior.

Day 4 theme was the dilemma of “How to build your successful startup (Challenges, Risks)” with Mohamed Tohami, CEO of The Passion Point, and Nermine El Nemr, founder of Al7arefa.

When Moamen asked on “how does your company’s team make a difference in the community?” The answers were very heartwarming. Nermine’s responded that they care about the details so much; they take the stories from the clients and the freelancers about their challenges and why they chose to work, and try to customize their services on what the clients want in the industry. Mohamed agreed with Nermine and added that he and his team transferred Entrepreneurship into systems, he further explained that if the client came to start his business, they provide him with a very systematic process to follow. He finished with summing up his teamwork in that they focus on transferring the client’s passion into a business using the systematic approach; certain steps to pursue.

“If I were to do it all over again, what will I change?” was next, and Nermine believed that it is important to have a mentor and be careful in the choice of partners. Confirming what Nermine has said, Mohamed highlighted how it is fundamental to be very cautious in hiring people, especially in the beginning it is necessary to know at least the basics of such matter to optimize the way of working without wasting resources and labor.

Here you go a recap for the first 4 days of the summit to inspire and encourage you in quarantine and post-COVID 19!

If you are interested to see the complete panel you can check the following links: Here you go a recap for the first 4 days of the summit to inspire and encourage you in quarantine and post-Covid 19!

If you are interested to see the complete panel you can check the following links:

Day 1:

Day 2:

Day 3:

Day 4:

If you want to book your seat for upcoming panel discussions Visit us Now :


ATD Middle East Conference 8th – 9th June 2021 “Reflecting, Reimagining, and Revitalising Learning and Talent Development”



Press Release

Sunday, 10th of June 21

Written by: Mariham Magdy

Informa Connect launched the ATD Middle East Conference and Exhibition on, 8th – 9th June 21, at the Address Dubai Marina, with the theme of “Reflecting, Reimagining, and Revitalizing Learning and Talent Development” welcomed more than 400 L&D, and HR practitioners attending the event.

The ATD Middle East Conference this year had more than 60 Expert Speakers among the most prominent business figures in the Learning and Development industry, in addition to presenting more than 30 interactive learning sessions and 3 ATD Education Programs.

The ATD 2021 Middle East Conference & Exhibition brings the HR, learning, and talent development community together to network and learn in a safe, secure, and socially distanced environment.

This year, the attendees had the added benefit of AI matchmaking through the event platform, which enables meaningful connections and networking opportunities at the event.

The conference program focused on leading through change and learning post–COVID–19, building learning cultures, designing agile organizations, planning a learning strategy roadmap.

Interaction, engagement, and connection have been included through the virtual platform, ensuring that ATD MENA experience would remain unique as usual.

The event included an exhibition showing case of L&D design and development organizations, with special discounts and catalogues. The event provides L&D and HR decision makers from around the region with all they need from innovation in learning design and delivery, technologies, and holistic solutions.

Moreover, there will be three ATD Education Programs on the 6th, 7th & 10th of June 21; included: Improving Human Performance Certificate by Bahaa Hussein (ATD Facilitator), E-learning Instructional Design Certificate by Nikki O’ Keefe (Senior Facilitator ATD), and Creating Leadership Programs for Your Workforce, by Seema Menon (Master Facilitator ATD).

Considering the current travel restrictions; Informa announced that the ATD 2021 Middle East Conference and Exhibition will also take place online through the virtual event platform 29–30 June 2021.

Through the platform, attendees will also have access to the recordings of the live conference sessions during the virtual event four weeks after the face–to–face conference and exhibition when they log in 29–30 June 2021.

Worth mentioning that HR Revolution Middle East Magazine, is a Proud Media Partner for the event this year.

For more information: ATD

The Association for Talent Development (ATD) is a professional membership organization supporting those who develop the knowledge and skills of employees in organizations around the world. The association was previously known as the American Society for Training & Development (ASTD). We support the talent development profession by providing trusted content in the form of research, books, webcasts, events, and education programs. We host various conferences several times a year, including the premier international gathering for talent development practitioners.

For more information, visit

For more information: Informa Connect.

We provide products and services based on content, intelligence, and connections to specialist communities worldwide. Informa has five divisions: Informa Connect, Informa Markets, Informa Intelligence, Informa Tech, and Taylor & Francis. We are listed on the London Stock Exchange and a member of FTSE 100, with more than 11,000 colleagues working in more than 30 countries. Since our beginnings as IIR Middle East 25 years ago, hundreds of thousands of professionals have boosted their careers through our public and in–company training programs. With international experienced instructors and specialized teams, we have shaped a superior learning experience that has been a privilege to share with top–tier institutions all over the MENA Region.

For more information, visit informa–

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How did studying a CIPD qualification with ICS Learn change my career?



Journalism: Mariham Magdy

“Choosing ICS Learn has been one of the best decisions I have ever made!

I personally struggled for nearly two years trying to kickstart a career in HR and as we all know, HR is one tough industry to crack. “After choosing ICS Learn, I had a number of recruiters contacting me for HR roles and I couldn’t believe it! The level of attraction I received once putting the words ‘Studying towards CIPD’ on my CV was immense.

“I finally managed to gain an HR Administrator role in one of the best companies and couldn’t have been more pleased with being offered such a fantastic opportunity.”


” Other course providers did not offer upfront information about how support would be given and by whom. ICS Learn proudly promotes the tutors and high levels of expertise. This gave me confidence that I would be in good hands.
Just one month after enrolling with ICS Learn for my CIPD course, I landed my first HR role and am over the moon!”

Nikki Long, CIPD Level 3 Student

“I really wanted to break into HR/Learning and Development roles, but the jobs I was applying for required a CIPD qualification, so I then took the leap and started with ICS Learn. “From not being able to get an interview for roles I started getting offers as soon as I mentioned CIPD on my CV.”

Nin Sandhu, CIPD Level 3 Student

“As a recent student of ICS Learn, I have completed my Level 5 Diploma. Prior to starting the course, I didn’t work in an HR role, so after shopping around and a lot of Google searching, I got into contact with a student advisor at ICS Learn.

The gentleman I spoke to was very endearing and friendly, as I didn’t work in an HR role and had no HR qualifications I was looking to start the CIPD Level 3 qualification, however, the advisor suggested I started with Level 5 as I had a university degree. “This was possibly the best choice I made as it has helped me become more recognised academically and I was able to get my first HR role in Alstom within 2 months of starting my course.”

Rukhsaar Hussain, CIPD Level 5 Student

“I have been able to use my studies in making decisions at work and able to relate the practical way of my work to my academic studies. “The tutors on my modules are friendly and approachable which has made me feel very supported throughout the course.”

Bernadette Aquino, CIPD Level 7 Student

“Since I decided to enroll onto a CIPD Level 5 qualification with ICS Learn in April last year, it has already had a tremendously positive impact on my change in career direction.

After careful comparison with other learning platforms, ICS Learn stood out to me as the best one available, as I knew people who had done this course and were able to gain successful entry into HR, either like myself during studying, or very quickly after completion. 

They had good testimonies from students and offered an excellent flexible payment programme which made it accessible.

ICS Learn also offers good study support, from your own tutor, or even from fellow students!

Even though I’m still working towards my qualification, it has 100% helped me secure my future as an HR professional.”

Taj Chelvaiyah, CIPD Level 5 Student

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Which Certification is right for me PHRi™ or SPHRi™?



Written by: Mariham Magdy

When deciding to take a step forward for their international certification, many HR professionals hesitate between choosing the right credential that suits their professional experience and practice; whether the PHRi™ or the SPHRi™?

In this article, we will provide a comprehensive comparison between the two credentials, to help you decide which certification is right for you.

First, we will highlight the eligibility requirements for both:

Let’s elaborate more about what is meant exactly by a “professional-level experience in an HR position”?

HRCI defines a “professional-level” HR position as one that includes:

  • The ability to use independent judgment and discretion in performing work duties.
  • A level of specialized knowledge in the HR field with some authority for decision-making.
  • In-depth work requirements, such as data gathering, analysis, and interpretation.
  • Interaction with a broad range of individuals, including key personnel.
  • Individual accountability for results.

The Exam Content Outline for both certifications.

While the PHRi builds a professional mindset for the HR professionals on how to manage soundly the different HR functions, standardizing the steps they need to follow for the successful implementation of various HR processes; the SPHRi enhances the strategic aspect of HR Management Practices.

In other words, both certifications curriculum complements each other, and it depends on where you are on your professional career ladder to decide whether you are lacking the knowledge on how to professionally manage certain HR functions or are you ready to expand your strategic views and practices in the HR field?

The Certification Renewal:

  • You must earn 1 ethics credit during your three-year certification cycle.
  • This is a part, not in addition to your 60 required recertification credits.

I believe that the “Recertification” condition mandated by the HRCI increases the value of the certification itself since it ensures the continuous learning of the certified professionals.

One of the valuable slogans of the HRCI Certifications, is that it is “Earned not Given”, and thus the eligibility and merit of earning, must be continuously evaluated and confirmed.

Recertification is one of the many reasons that HRCI certifications are the most recognized and trusted by HR professionals and the organizations they serve. And now, recertification credits are easier than ever for you to access and earn.

And now let us know more about the Exam Format & Length:

The Exam Questions are either multiple choice, fill-in-the-blank, drag and drop, or scenarios.

The scenario questions present typical HR situations, followed by a series of exam items based on the scenario. These scenarios require you to integrate facts from different subject areas.

The HRCI website provides extremely useful bundles for the exam preparation material along with trial tests to assist you to get familiar with the certification exam questions and exercise them widely prior the exam itself.

In addition, the HRCI offers a “Second Chance Insurance” which is a pre-paid and non-refundable fee allowing you to take the exam for a second time in case of failing your first time.

Whether being certified as PHRi or SPHRi, the certification has three main advantages for you:

  • Requires specific work experience, competency, and education.
  • Requires recertification, which makes sure that you stay current in the HR profession through continuing education.
  • Allows you to put the letters after your name.

Through the HRCI valuable certifications, you get connected to an exclusive network of motivated HR professionals around the globe – Nearly 145,000 certified HR thought leaders working in more than 100 countries and territories.

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